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David G. Petten's Articles in DIRECT RESPONSE

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  • Effective Direct Mail Campaigns
    It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company.

    The first and most important concept to make sure to take care of when having a direct mail listing is to have a clear objective of what you want to accomplish with your mailing. Do you want more customers or do you want to offer an incentive to get the customers that you have already...
 
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