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Craig Harrison's Articles in MARKETING MANAGEMENT
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Turning Customer Service Inside Out!
While companies focus on external customer service little attention is being paid to the effect poor internal customer service has on customer satisfaction. By improving customer service within the organization you can enhance the customer service your external customers receive.
The Voice of Customer Service
Customer service is about more than mouthing the words customers want to hear in a manner so as to convey our inflection. It is important to understand where in a sentence we put the emphasis. Using a pleasant tone, effective intonation, and empathic emotion our voice can go a long way toward helping customers feel heard, valued and cared for.
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