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Colleen Davis's Articles in Print


Testimonials (1)	Print (17)
TRADE SHOW MARKETING (1)	ADVERTISING (1)

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Advertise It Your Way Advertising is all about creating your own style to effectively communicate your message to your clients and prospects. How well you can sell depends on what style you develop for your business. Advertise With An Objective In Mind If you were asked why run a particular marketing campaign such as your advertising flyers, what would your answer be? Big Things Come In Small Packages Your custom business cards may be small but they definitely pack a big and mighty punch when it comes to promoting your business to your target customers. Brochures: Why Your Business Should Never Be Without It Marketing brochures are very effective tools to have in your advertising arsenal. And business owners and marketers know this fact. Your marketing brochures can help you stand out and be different Completing Your Marketing Checklist Everybody judges a book by its cover. They’re going to do this to your business too. Everyone understands this, that’s why all the stores on Main Street have a display case. Everyone understands this, but no one realizes that this applies to all of your marketing materials. Developing Your Business Network According to a study done, some 80% of available jobs are never advertised, and over half of all employees obtain their jobs through networking. This just means that newspaper or advertising flyers are not your most important source for a successful job search. Flyers That Sell Whether you hand them out, post them to your target audiences, or even put them directly to your clients’ mailboxes and door slats – however which way you distribute them, your advertising flyers do get the word out on your products and services. Getting Ready For An Ad Campaign Preparing for an ad campaign, not to mention that it should be an effective one, needs so many things for you to understand so that you’ll be able to run a successful one. It’s more than your product and service, your logo, and direction. How To Develop Brochures That Mean Business When you want to create marketing brochures that mean business and would help you grow your business, you got to stick to the basics. You can never go wrong when you do. How To Give Your Business The Upper Hand With Business Cards Your business cards are one of the most important marketing tools to introduce your business to your clients and prospects. Sick Of Routine In Brochure Creation? Brochures are probably one of the most effective marketing collaterals for business owners. Not only can they list and display all your products and services in one marketing medium, brochures are also great messengers when it comes to telling your company’s story. The Commonly Overlooked Factors In Designing Business Cards With so many choices today from the paper you would want to use for your custom business cards, the custom folding and finishing to the many fonts available, you probably are forgetting some of the basic elements that make up an effective custom business card. The Understated Benefits of the Door Hanger When talking about any business of any kind a recurring theme is going to keep coming up: forming a customer base. There’s a very good reason for it. It doesn’t matter the size of a company or how long they’ve been in business. Understanding the Marketplace The most important guiding force for any kind of marketing campaign will always been the society it’s aimed at. How often does one encounter a society that doesn’t change at all? What Did You Just Say? You probably think that you can use these phrases to help you generate more leads for your business. But having them in your marketing copy such as in your advertising newsletters may only do you more harm than good. Why Comprehensive Grasp Of Graphic Design Concepts Can Help Your Ads Graphic design has come a long way from its humble beginnings to its now highly flexible form of commercial and advertising nature. Basically, graphic design means utilizing the visual arts to come up with a medium to be used for commercial Why More Ad Size Can Equate To Better Recall Business owners and marketers are well aware that size does matter, especially when we’re talking about advertising materials. Often, advertising tools such as your poster printing ads are made to provide a well-proportioned

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