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Cathy Goodwin's Articles in MARKETING MANAGEMENT

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  • 5 Tips To Discourage Tire-Kickers And Attract Serious, Paying Clients
    Do you feel that you're wasting valuable marketing efforts on tire-kickers: a large and growing market segment? They subscribe to all your free offers -- but leave their credit cards behind.

    Early in my business life, I talked to anyone and everyone, enthusiastically. I gave away classes, e-books, articles and more.

    But soon I was forced to confront the reality of opportunity cost. While I was chatting happily with the freebie-seekers, I lost the opportunity to update m...
 
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