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3 Reasons Why The Copy You Hate Will Bring Profits You Love Every copywriter's nightmare. We write beautiful copy for a client, who takes one look and says, "You can't be serious! This is too sales-y...or too simple...or too different..." And I'm reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the San Francisco SPCA. Looking back, I must have been training for what I do now. I had lots of enthusiasm. People often teased, “You’re selling cats!” Sure enough, many visitors went up with a crate... 5 Tips To Discourage Tire-Kickers And Attract Serious, Paying Clients Do you feel that you're wasting valuable marketing efforts on tire-kickers: a large and growing market segment? They subscribe to all your free offers -- but leave their credit cards behind. Early in my business life, I talked to anyone and everyone, enthusiastically. I gave away classes, e-books, articles and more. But soon I was forced to confront the reality of opportunity cost. While I was chatting happily with the freebie-seekers, I lost the opportunity to update m...