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Carolyn McCormick, Your Success Coach For Life's Articles in SALES TRAINING

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Think Of It Like Dating This particular marketing secret is one that is resisted by more people in business, and is also the very reason why many a business fails to generate the revenues they want and deserve. Successful marketing is a process of building a relationship of value and trust through a series of sequenced-steps. Think of it like dating. You would never ask someone to marry you on the first date, would you? Please, I hope not! Marketing is like dating. You go on several dates t... Are You Speaking The Language Of Marketing? Do you speak the Language of Marketing? Or the Language of Business? This is one of the biggest missed opportunities I see talented people make that cost them sales revenues. Let's define each language so you begin to distinguish between the two, and know when to use the appropriate one. When talking to prospects or new clients, I always ask the question, "Can you give me the three minute version of your business? That question can get someone talking for hours--literal...

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