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Carolyn McCormick, Your Success Coach For Life's Articles

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Attracting High-End Customers To Explode Your Productivity And Profits Attracting high-end clients can literally begin to create over night success in your business. When you are working your business at the lower-end spectrum, selling low-cost products or services, there is much more time, frustration and work involved in the process of running and building your business. What's Your Customer Worth? Suppose you own a bakery. Every day you hit the floor running at 4 am to bake pastries, desserts and cookies. Your pastries and desserts are ... Influencing With Integrity I just returned from LA and speaking at Mark Victor Hansen's Mega Speaking Event. It was a weekend packed full of bright speakers influencing a crowd of 400 some experts who want to learn how to get their information out in the world. I always enjoy listening to these speakers delivering their message on stage and their "strategies for influencing an audience. Have you ever bought something that later, you asked yourself, "What did I just do, and what made me buy that?"... How Does Your Business Grow? In our business if we are not continually growing and learning – we’re slowly dying. Unless we grow, learn, change and act, the world will pass us by. The same is true when it comes to marketing our business. Since marketing is the life- force of our business, we must be consistent and continuous with marketing. Tip #1 Find Out Your Prospect’s Deepest Pain Remember a time when you couldn’t sleep for worrying about something? Do you know what keeps your prospects and cli... How Do You Free Your Time While Still Building Your Business? Years ago when I was a trainer for Stephen Covey and teaching The Seven Habits of Highly Effective People, the question most commonly asked by managers of the Fortune 100 companies was “How can I free up my time, while still building the business and being successful?” Believe it or not, it took 3 ½ days for these very bright executives to realize the answer was not in working harder, but rather in working from a carefully chosen set of priorities around what is most impor... Think Of It Like Dating This particular marketing secret is one that is resisted by more people in business, and is also the very reason why many a business fails to generate the revenues they want and deserve. Successful marketing is a process of building a relationship of value and trust through a series of sequenced-steps. Think of it like dating. You would never ask someone to marry you on the first date, would you? Please, I hope not! Marketing is like dating. You go on several dates t... Are You Speaking The Language Of Marketing? Do you speak the Language of Marketing? Or the Language of Business? This is one of the biggest missed opportunities I see talented people make that cost them sales revenues. Let's define each language so you begin to distinguish between the two, and know when to use the appropriate one. When talking to prospects or new clients, I always ask the question, "Can you give me the three minute version of your business? That question can get someone talking for hours--literal...

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