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Carla Lendor's Articles in COPYWRITING

  • Five (5) Major Pitfalls Of Ad Copywriting And What You Can Do To Avoid Them
    For all of us involved in advertising the challenge of producing that one piece of copywriting magic that sends our sales soaring is never far from our minds. Face it, copywriting is not all about aesthetically pleasing language, it is about sales. The most aesthetically pleasing copywriting is not necessarily the most persuasive that will produce the greatest sales. More often than not, simple language is what produces the most sales. This, in no way implies that you should ...

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