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By Chris Malta & Robin Cowie's Articles in COPYWRITING

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  • Sales Copy That Sells: When Words Can Hurt You
    Does your website send the right message to potential customers? If you have a lot of traffic, but relatively few conversions, you may need to take a second look. Do your descriptions, tone, and listings generate buyer confidence? Your sales copy can have a big impact on your business—it’s important it be written in a way that adds to your credibility and tells visitors they’re in the right place.

    Is Your Sales Copy Doing Its Job?

    There are certain things your copy shou...
 
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