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Biana Babinsky's Articles


Social Networks (1)	Home Based-SOHO (4)
MARKETING PROFESSIONAL SERVICES (2)	Article Writing (3)
Viral Techniques & Methods (1)	Traffic Generation Systems (3)
Web Site Design (1)	Affiliate Sell-Thru Programs (1)
AFFILIATE MARKETING (1)	Online Opportunities (2)
Blogging (1)	Ezines & Newsletters (1)
Search Engine Optimization (5)	Advertising Techniques (1)
Tactics (6)	INTERNET MARKETING (2)

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Are you Forgetting about Marketing? In the past issues we have discussed how passive income streams can help you make full time salary, without having to work full time. However, for your passive income streams strategy to be successful, you need one element to make that happen. This element is marketing. Basics of Search Engine Optimization (SEO) Have you heard stories about legendary online entrepreneurs who hit it big after getting a #1 rank in several popular search engines? You probably wondered what it would take for you to achieve that elusive #1 spot in the search engine result pages (SERPs). Search Engine Optimization (SEO) plays a vital role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company. Can Your Customers Find You Online? Are your customers able to find you online using search engines? Many online business owners report to me that they could be found by searching search engines for combination of their last name + first name. While it is good that they can be found for the combination of their last name + first name, only people who already know them or have heard about them can search for the names. Coaches, Are You Still Waiting To Market Your Coaching Business? I have heard this way too many times. I have heard it from every type of a coach. Many life, career and business coaches who have been in business for some time have told me that they are not actively marketing their business. When I ask why not, it seems that they are waiting for something to happen before they can start marketing their business online: Coaches, Create A Marketing Message That Will Get You Clients Here is an exercise I do with many coaches, when I start teaching them about marketing their coaching business online. I say: "Let's say you meet me somewhere, and I am in your target market. How are you going to try to turn me into a coaching client?" Do Search Engines Hate You? Over the years, quite a few clients have told me that search engines hate them. When search engines hate you, your web site is nowhere to be seen in the first 30 search engine result pages and has very low search engine referral traffic. This means that you are losing out on many newsletter subscribers and customers. Find The Target Market For Your Coaching Business The very first task that I work on with my clients is defining a target market (or niche) for their business. We do this first because everything you will need to do to make your business successful, including creating an effective web site, starting an ezine, and creating online marketing plan depends on what the target market is. Five Steps to Making Money With Other Peoples Products If you want to make money online without having you own products, selling other people's products could be the ticket. Selling others products has many advantages. You do not have to spend time on creating the products, you do not have to set up a system to sell and deliver the products, and you do not have to get a merchant account and pay recurring merchant account fees. The person who owns the product does all of these things for you. Holistic Search Engine Optimization We all have heard that search engines are the number one resource for consumers to research and buy products or services online. In fact, marketing studies have shown that over 70% of web surfers use search engines to locate online merchants. The ramification of this statistic is simple: if you want to reach the members of your target market you need to make sure that your business web site appears in popular search engines. How to Create a Compelling Articles Resource Box You just finished writing a new article that your target customers will love. Your introduction is strong, and keeps the readers wanting to read more, you provide a lot of useful tips in the article, and you end with an encouragement for the readers to use your tips in their life or business. All in all, a great article. How To Create An Information Products Empire From Your Teleseminars Many coaches, consultants and other service business owners know that teaching teleseminars brings a lot of rewards to them and to their business. Their teleseminars bring in more clients, promote their expertise and help them differentiate themselves from others in their field. How to Create Effective Web Publishing Content I frequently tell my coaching clients about the importance of regularly updating web site content. Fresh content keeps customers coming back and gets indexed more frequently by search engines. Novelty spurs attention, whether human or technological. A few months ago, I received a question from a student who really wanted to update his web site on a regular basis, but was struggling with finding new material. Here are a few ideas for generating fresh content: How To Make Marketing Simple Quite a few clients have told me that marketing is difficult for them. It is difficult to get started with marketing; it is difficult to figure out how to market, and it is difficult to understand how to market effectively. Even if you are already using marketing techniques to promote your business, there is no guarantee that your marketing efforts will bring the results you are looking for. How To Make Money By Doing What You Love Many people are passionate about their interests. And some even turn what they love to do into a business. People who love to write become copywriters. People who enjoy making jewelry open online jewelry stores. People who love to paint sell their original paintings online. The list goes on. How To Make Money Selling Ebooks Many people have told me that they want to make money by selling ebooks, but they don't want to write an e-book. If this describes you, I have great news for you! You can still make money by selling e-books written by other people by using affiliate marketing. How To Market Your Expertise Online By Leading Teleseminars One things that many experts do is that they teach. Teaching a teleseminar in a subject that you know is one of the best ways to demonstrate your expertise to your potential clients and promote your business at the same time. Leading a teleseminar is a great marketing technique because it is very easy to use to promote your expertise. How To Optimize Your Blog For Search Engines Many clients ask me how to drive more traffic to their blogs. By now you have probably heard that blogs are an excellent resource to get leads as well as clients for your business. The best way to do that is by creating search engine friendly blog posts that get indexed in search engines. When people search for information on topics you discuss in your blog it appears on the search engine result pages. Potential customers then are able to read what you have to say and get on your mailing list. How To Promote Your Coaching Business Online Many of my coaching clients are coaches themselves, and quite a few of them have asked me how to promote their coaching business online. Here is some of the information I have shared with them. Use these tips and ideas to promote your own coaching practice online, get more clients and make more money: How to Put your Online Marketing on Autopilot Do you want to not be actively participating in day-to-day marketing activities? Do you want your target market to come to your web site and subscribe to your newsletter? Do you want qualified buyers to come to your web site, buy your product and download it, all without any involvement from you? How To Reach More Customers Online Many coaches, consultants, virtual assistants, solopreneurs and online business owners only offer two different items to their clients. One is a free subscription to their newsletter where they share tips, articles and business news with their subscribers. The other item is one-on-one coaching or consulting service offered at the regular hourly rates. How To Sell More of Your Ebooks Online Have you written an e-book? An e-book is a digital document that can be sold online in a purely digital form. Thus, unlike with selling a physical product, the fulfillment of an e-book is done completely online. This is great for you, the author, since you can completely automate the order taking and fulfillment processes. How To Sell More of Your Products Online If you run an online store selling products, such as tools, jewelry, makeup, gifts, clothing, or any other products, you make more money when you sell more products. Since the objective of any business is to make money, online store owners know that the more products they sell, the more money they can make. How To Use Your Blog to Market Your Business Have you just started blogging? Or have you been blogging for a while? As you may already know, a blog is an excellent tool to let the world know about your business or your product, to connect with potential customers and promote your expertise. But how can you maximize your blog's impact? Here are five tips to do just that: How To Use Your Information Products To Get One-On-One Clients Is your current business goal to get more one-on-one service clients for your business? Do you want to be able to have your perfect clients coming to you every single day? How Virtual Assitants Can Get More Clients Online Virtual Assistants (or VAs) perform many different tasks for their clients. They do everything from proofreading to helping their clients provide great customer service to web site design and web site maintenance to setting up teleclasses and sending out newsletters to many more. Internet Marketing for Clothing Stores Online Do you run an online clothing store? If you do, you know that the best way to make more money with the inventory that you have is by getting as many customers to the store as possible. Clothing is a seasonal business. People like to buy spring clothing in the spring and warm clothing in the winter, so you only have a short period of time during which you need to move your inventory. Internet Marketing for Professional Organizers It is very important to put a lot of thought into marketing your professional organizer business. Even if you are a great professional organizer you will not be able to get any clients if no one knows about you and your business. Marketing is the process of getting the word out and letting others know about your professional organizer business. Make More Money: Show Your Expertise When we go to a doctor, take our favorite pet to a vet or hire someone to paint our house, we all want to deal with experts. We want to hire someone who has made a career out of helping people with the same issues as we have now. Real Estate Agent Marketing If you run a real estate business, you are well aware of the importance of marketing. If your potential clients don't find you, they are likely to find your competitor and give their commissions to them. Service Professionals, Work Less And Make More Money Do you want to work less while making more money? Why did you start your business? Did you start your business to work with clients, make a good living and spend time with your friends and family? Instead, many service professionals work very long hours and don't have any time to spend time with their friends and family. Stop Throwing Away Customers! I have seen this happen time and time again. Coaches, consultants and other service business owners spend a lot of time and effort on getting traffic to their business web sites. Top Web Site Mistakes Solopreneurs Make (And How To Fix Them) As an online business coach, I have reviewed hundreds of solopreneur web sites. Many of them are making exactly the same mistakes on their web sites and are losing customers as a result. Here are the most common mistakes that solopreneurs make: Turn Online Window Shoppers into Customers If you stand in front of a store on a slow Sunday afternoon, you will notice the same thing happening over and over again. People will pass by and carefully examine the wares in prominently displayed in the windows. Perhaps they will mumble something about the items on display. They will not even step into the store. These people are not customers. Rather, they are just window shoppers. On this particular Sunday they are looking, but certainly not buying. Why Use Article Marketing To Promote Your Business Everyone knows what an article is, but how does an article help you promote your business? Here are seven reasons to write articles and use them to promote your business and get more clients online: Your Web Site Is Losing You Clients As you are reading this article, many potential clients visit service professionals' web sites. These potential clients are ready to buy products and services. However, they look around professionals' web sites and just leave without making a purchase.

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