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Barry Hall's Articles in List Management

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  • Marketing And Mailing Lists - Making Money Through The Mail
    What is mailing list marketing and more importantly what do you need to know in order to properly market your business or venture via mailing lists? Let's start with a look at Barron's definition of both mailing list and direct mail marketing (which is another way of saying marketing via mailing lists).

    Mailing list: Compilation of possible customers prepared as a list for use in direct-mail solicitation.

    Direct mail: compilation of name and address records of individua...
 
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