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Copywriting for Your Website: 3 Levels of Pain By : Cathy Goodwin, PhD Copywriters learn to respond to the target market's pain. Copy for websites of service professionals has to respond to three levels of pain: make it go away now, where is it hurting, and why should I trust you to fix it. Does Your Website Text Content Hit Home for Your Business? By : David Frank Is your Website really communicating effectively to your target viewers? Is it delivering the results you want? Are you losing viewers and sales? Many Websites have good graphics and functionality but their text content lets them down. Text has the final say on a Website’s effectiveness...it holds the information people are seeking or convinces them to buy something. Here are some tips to make your website text content more effective... Basic Web Copywriting Checklist By : Gabriel Adams Copywriting is one of the most important parts of internet marketing. Once you get visitors to your site, you must depend largely on your sales copy to convert the visitors into customers. Sadly, many webmasters neglect the art of web copywriting. Copywriting truly is an art, but have a checklist of important points is also helpful. Here are some of the major components of good web copywriting. 1 – Your Headline Does your headline grab the readers' attention and compel...