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Articles in Home | Copywriting | Testimonials

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  • Why Customer Testimonials Still Are The Best Ads  By : Colleen Davis
    Somebody asked me if I could consider myself a marketing expert. Absolutely not, I replied. But if expertise is all about familiarity, then just about everybody would qualify.
  • How To Use Testimonials To Promote Your Services  By :
    There are many ways to use testimonials to promote your services. Some of the more popular ways follow.

    1) Insert a colored box on your web site for each testimonial. Include the author’s (buyer’s) name and his or her domain name (not hyperlinked, so that shoppers don’t click away from your site) with specific comments directed towards your service quality. If you don’t have anything this detailed, write some of your top clients and tell them what you are looking for an...
  • Tapping Into The Power Of Testimonials  By : Kristie Tamsevicius
    =WHY USE TESTIMONIALS=

    Simply said testimonials SELL! In fact, testimonials have been known to increase sales by 250% or more! The Internet is a very impersonal medium. People trust people! The more you can do to “humanize” your web site the more likely potential customers will want to do business with you. Testimonials “speak” to potential customers in a honest, believable way.

    Buying products on the web can be scary.

    Customers want to know :

    - Is a web site secu...
  • Punch Up Sales By Letting Them Write Your Ad Letter  By : Timothy Robinson
    Who is best qualified to prove your product works? Who has the credibility and the believability to talk about the benefits of using your product? Who will tell your customers and clients it's a good decision to buy?

    It's you, right? Perhaps you'd better keep reading...

    The answer is - your own customers.

    Your customers have the experience of using your product. They've used the features, and experienced the benefits. Speaking from this familiarity your customers wil...
 
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