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Articles in Home | Direct Response | Targeting

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  • Take Dead Aim At Your Target Market  By : Andrew Pritchard
    What's the single most important factor in the success of a marketing campaign? How clever the advertisements are? How good the product or service is? The price being charged?

    If you said "none of the above", then I have to agree with you. The most important factor in marketing is targeting.

    You simply have to know what to sell, and to whom to sell it.

    If you're selling something that doesn't appeal to the people you're speaking to, then you can forget about a good r...
  • A Five Step Plan To Finding More Customers  By : Dennis Conner
    If your business is like most it could use more customers. More customers equal more revenue and profit and that's what all businesses are after. So how does a business go about finding more customers? You're probably sitting on a "gold mine" and don't even know it.

    In this case the "gold mine" is your current customer list. Of course, you could probably sell more to your current customers, but that's not the strategy I want to discuss here. Here, I want to describe how yo...
  • Marketing To Seniors  By : Larry Klein
    Seniors watch more television than any other group. But unless you’ve got a ton of cash, let’s uncover the more cost effective ways to market to seniors. You can affordably build an effective senior market campaign around newspaper, radio and direct mail. Let’s go well beyond telling you that for senior sites or direct mail you should use a big font, simple paragraphs, etc.

    First, let’s realize we cannot define “senior” by age and if I see another writer define seniors as ...
  • Targeting Niche Markets  By : Jordi Shoman
    Many products available on the market are geared towards a specific group of consumers. They are created and advertised with this group of individuals in mind and if effective they should cater to the needs or wants of this group. Since in many cases the intended market has specific needs it is important that advertising clearly showcases these needs for the targeted demographic to identify. As with introducing any new product or invention it is vitally important that your cr...
  • E-marketing Basics: Pro And Cons Of Hour Targeting  By : Otilia Otlacan
    One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites.

    Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic. What is important to us, e-Marketers, is to be aware of this facility web servers have and use it towards making online campaigns more efficient.

    Hour targeting is especially useful when:

    - we already know the online buying habits of our target;
    - we w...
  • The missing link between sellers and customers - why you don't make more sales.  By : kije99
    In these days of rampant commercialism everybody is selling something.

    So what makes someone stand out from the rest as a super salesperson?
  • How To Identify, Target, and Extract Cash From Niche Markets  By : Thom Reece
    By carefully selecting specific niche markets, and presenting a compelling message directly to that audience, you will begin to reap the real profit rewards of direct marketing.
 
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