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Articles in Home | Trade Show Marketing


Boosting Booth Traffic (4)	Booth Staff & Training (8)
Budgeting	Evaluating Shows
Exhibits (17)	Lead Capture Methods
Pre-show Advertising	Promotions (3)
Show Strategy (2)

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Make Some Noise: Seven Super Promotion Steps By : Susan Trade shows are all about promotion. You are strategically planning to present your goods and services to a specially targeted audience, in order to meet clearly defined goals and objectives. Wagging the Dog : Plan Ahead for What Happens After the Show By : Susan Preparing for post-show activities is one of the wisest decisions you can make..... By clearly deliniating your plan for after the show, you’ll be able to streamline your operation....., and maintain valuable business relationships. Key to this are.... Strong Arm Sales Stop Success Cold By : Susan By engaging attendees in conversation, questioning and listening more than talking, and truly focusing on solving the attendee’s problems, you are far more likely to make a sale the attendee is satisfied with. Train your team to have a needs-focused approach... How To Get Sales Leads At Trade Shows By : Trevor Marshall Getting sales leads is vital to every business. Every business has to have customers; and prospective clients are what they identify as sales leads. Even the teenage girl who is eyeing some fashionable clothes in a magazine can be considered a sales lead. The typical sales leads, however, are those that have the potential to be customers whom sales people get in touch with in many ways, several times before they jump into conclusions in buying and procuring the company’s prod... Generating Leads And Making Sales: Advice For Trade Show Exhibitors By : Matt Kelly If you are getting ready to set up a trade show booth for a show, then you are already being business-savvy and doing the smart thing. Trade shows are one of the best ways to market your products or services and advertise your business to interested buyers. Even for successful companies, trade shows can increase sales and public exposure dramatically. Trade show booths allow businesses to directly connect with the people that purchase their products or services. Though th... Trade Shows Q&A: Things To Consider When Exhibiting At A Trade Show By : Melanie Tamsevicius * Are trade shows really worth it? Trade shows are worth it because they offer a great opportunity for many companies and make showcasing business services or products easier. You can show your products to a great number of people who go to trade shows to look for a particular product. Trade shows usually have a theme. The market that theme attracts are all potential customers since they are laser targeted niches. * Is it best to exhibit at new trade shows? Gene... The Power of Podcasting: What Exhibitors Need To Know By : Susan What's the most precious commodity in the world? The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes. The most precious commodity is something you have an almost endless supply of. Assessing Trade Show Sponsorships: Smart Move or Waste of Money? By : Susan Participating in a trade show is expensive. From the minute you express interest in exhibiting at a show, you're flooded with sponsorship opportunities. All sponsorship opportunities are valuable -- to the right exhibitor. There must be a good match between the exhibitor, their goals and objectives, and the results the sponsorship can deliver. Tips When Attending Trade Shows By : Dennis Conner Almost all products being sold in the market today have already been sold before by their competitors but what makes other products a hit despite their being new in the market? Most entrepreneurs say it is a matter of marketing your products to your target market. Marketing can be done in various ways depending on the expertise of the marketer. However, one common way to market a new product is through participation in trade shows. Trade shows are held at any time of the y... What On Earth Are Trade Exhibitions For? By : My Booking Manager As a Sydney-based exhibition designer, Ove Prado often conducts his own survey of trade shows. He tries to work out, from what he sees, the purpose that each stand is playing in that company's marketing strategy. “All too often”, he says, “the message is confusing and some designs actually drive customers to walk straight past” Renting space at a trade exhibition, designing a stand, having it built and staffing it for the duration of the exhibition shares some of the essen... Marketing An Event Is Easy... Right? By : My Booking Manager “What advice do you have about marketing an event to achieve a successful outcome?” Maggie was a veteran in event organization terms. Andy was a novice and he had approached her to try to avoid what he believed were elephant traps waiting for him. “If you are running an event as a profit-making activity” Maggie began “then it is vitally important that you maximize the attendance. Where the event is educational or promotional, you should keep a keen eye on covering your cos... Follow Up To Get Quality Event Feedback By : My Booking Manager "Well, how did it go?" asked the CEO as he wandered past Siobhan's desk on his weekly tour of the offices. He was referring to the conference Siobhan had organized and run to involve their industry in standardization guidelines. Although her first impression was that the conference was a real success, she knew that she only had a small proportion of the total feedback. "I'm still in the middle of collecting feedback data", admitted Siobhan, "but the initial data looks more po... Choosing The Right Tradeshow(s) By : Jim Deady Let's face it, everybody has exhibited at a tradeshow and at the end of the show said, "I'll never do this show again". With the proliferation of trade shows these days, which show do you choose? Well, first of all you don't just choose one show and let that be your agenda for the year; you plan your schedule strategically. I would suggest, depending on your industry, let's take manufacturing for example, you choose no fewer than two shows per year and more, if warranted (mor... Key Concepts of Exhibitions By : How to make your exhibition successful In today’s corporate world, having a cutting edge over competitors is one of the most important challenges for a company. In an exhibition since numerous companies come together, designing and presenting resources and products in a unique, individual way is one of the major jobs before a company. Begin at the Beginning: Secrets for Success By : Susan You never get a second chance to make a first impression. Beginning well means you're half done. Once you've established a rapport with the client, once that positive foundation has been laid, the hard work of negotiating a deal and closing a sale becomes so much easier. Top Ten Tips To Get The Most "People-Power" Out Of A Trade Show Or Networking Event By : Patsi Krakoff, Psy. D. 1. Be identifiable: Make sure your name badge is easily viewable to others. This may mean attaching it up near your collar or face, so that people don't have to look down your body towards your navel to find it at the end of a lanyard. Make sure it doesn't twist and dangle there back-side out where nobody can read your name. 2. Be identifiable, part 2: Use your own button or name tag in addition to the event name badge. Nothing wrong with overkill here. For this, we use ou... Registration Forms: How To Make Them Irresistible With Follow-Up By : Bill Flagg Everyone LOVES to save money or get a deal when making a purchase - and registering for an event is no different. Use pricing discounts to give your prospective registrants an opportunity to save on the registration fee. We're not saying everybody, every time - pricing discounts are typically based on timing, volume, or type of registrant. Early-Birds Get the Discounts You've seen it or at least heard about it, but are you using one of the most popular and successful di... Registration Forms: How To Make Them Irresistible With Guarantees By : Bill Flagg You can attract more people to your event by giving your prospects a 100% money-back guarantee. The Right Guarantee Will Attract More Registrants Make signing up for your event risk-free. Prospects will have nothing to lose from signing up for your event if they can get their money back. Show prospects the high-level of confidence that you have in your event. Make them think "This must be good if they risk refunding my money." Show prospects that you are intent on servi... Make An Impact With Your Trade Show Display Graphic Images By : Jim Deady So, you’ve decided on the trade show display you think will best represent your company. And after deciding on the model, the trade show graphics you select are the next most important element to help you really stand out at a trade show – your graphics. Just as you want your trade show display materials to be as professional as possible, you want your trade show display graphic images to be as bold, clean and powerful as possible. The steps to achieving this are quite sim... Are You Ready To Show Your Crafts at Trade Shows? By : Jonni L Good If you're ready to start selling your crafts nationally, gift shows are the way to go. Trade shows are attended by shop owners on the lookout for new and innovative gift items to add to their inventory. How To Economize During Trade Shows By : Colleen Davis The benefits of attending trade shows are numerous that business owners and marketers know that it is crucial if they want to generate more leads for their business. Promoting Your Business-To-Business Marketing Event : Top Tips By : Depending on what type of event you'll be hosting, the copy's style and message is what ultimately prompts people to sign up for it. Without a good writer on staff at your business, you may consider hiring a freelancer, as putting investment in the appropriate style and tone can pay off in the number of attendees. Doesn't Work: Thinking the intended audience will see why the event is important although writing fails to convey the reason. Spelling mistakes or br... Your B2B Marketing Event Requires Prompt Follow-up By : You're knackered after putting on a marketing event, and when you get back to the office, you're met with a deluge of backlogged work. Without a post-show plan in place, the task of responding to event attendees to thank them can take the back seat. But smart, prompt follow-up after a Webinar or other event can really continue the positive effect of the event. Research shows that over 80% of attendees will wait for the organizer to initiate the next contact after the event. ...

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