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What is Event Marketing and How Can it Secure You a Power Position in Your Niche? By : Dina Giolitto If you're not exactly sure what event marketing is, think of Earth Day, the Renaissance Faire, Woodstock, Shop Rite's Can-Can Sale, President's Weekend at Macy's... and let's not forget Valentine's Day, that "Hallmark Holiday" disguised as a day of Love but really meant to boost candy, card, dinner and gift sales. Event Marketing: Five Ways to Rally Your Support Team to Ultimate Success By : Dina Giolitto One morning, you woke up and realized that you were creating an online marketing bonanza, and that by some miracle a group of people were following along with the plan. Not bad, for an ordinary human! But then just when you were getting comfortable with the idea, you found out that you still have to work for the respect. Suddenly a handful of your followers dropped out of the cheering section just like that... and still others began resisting your suggestions to move the agenda forward.