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COMPETITIVE INTELLIGENCE SMARTS By : Linda Musgrove, the TradeShow Teacher Understanding what your competitors are doing NOW and where they are HEADED is what Competitive Intelligence is all about! From the smallest of businesses running from a home based office, or even from your laptop at Starbucks, to the largest corporate giants in the world, Competitive Intelligence IS A MUST! This data should be used as the driving force for your Advertising, Marketing, Pricing, Management Planning, Mergers and Acquisitions, R & D and of course your Trade Shows! The Power of Asking Questions: 7 Strategies to Discovering What Your Prospects Really Need By : Susan Friedmann, CSP Having a team that can ask the right people, the right questions, at the right time, is the single most cost effective thing you can do to guarantee fantastic show results. Learn the strategies…