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Articles in Home | Sales Management

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  • Stop Taking Your Customers To Lunch  By : Allyson Lewis
    We explain seven ways to differentiate yourself from your competition. We suggest instead of taking your customers' to a restaurant, feed them in your environment so they "anchor" the experience to your business, not the restaurant. When you stop taking your customers to lunch, and you begin to feed
  • #1 Selling Perspective for Revenue Driven Firms: Across All Industries, Revenue is King  By : Chuck Mache
    In industries such as Legal, Accounting, Dentistry, Medical, Architectural firms to actually proactively “sell” is considered distasteful. The key is to “attract” your customers (I mean clients). Attract through being visible, attract through meeting new people, attract through participating in functions, attract through doing a great job for your customers (I mean clients) so that they will become your advocate and refer you to their friends.
  • How To Make “The Ask!” - Tips for Effectively Recruiting Your Team  By : Craig Harrison
    Many times you make requests of others: to join a group, committee or team, to perform a task or to assist with a project. How do you make the ask is often the key to getting “Yes” as an answer. Tips to hear those magic words: "YES, I'd be glad to!"
  • The Sales Training Series: Masters of Customer Loyalty  By : Sales Training
    Do you try to win more of your customers’ business with special customer loyalty programs that offer discounts or other incentives to frequent buyers? Such programs can be helpful, but they miss a little-understood point: Clients don’t become loyal to programs; they become loyal to people.

    In the battle for customer loyalty, your best weapon is not a clever package of incentives. It is your sales force. This is the first of four articles on Customer Loyalty in which we’ll explore the implications of that statement.

    Are You Getting Customer Loyalty All Wrong?
  • 5 Simple Steps To Creating More Time In Your Life  By : Alison Perry
    Sometimes we are simply doing too much and the juggling plays havoc with our emotional, physical and spiritual wellbeing. We try to work smarter, make things more streamlined. We try to do more and more and try and do it better and better. We say yes to extra commitments when we really want to say no.

    Yet we all have the same amount of time available to us

    AND

    We have choices as to what we do with our time
    (even if it doesn’t always feel that way)

    Here are five s...
 
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