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3 Advantages of using Electronic Press Releases By : Matt Hockin A simple 1-page press release can be the most powerful marketing tool in your arsenal. Here are my top 3 reasons for using electronic news releases… The One Way To Get Thousands In No-Cost Advertising From Major Media By : Kevin Nunley The only thing more elusive than the pot of gold at the end of the rainbow are free ads. There's a rumor that you can get free TV commercials -- but I've never found them. There's a rumor you can get ads and not pay for them if you don't make sales -- but good luck working out that deal. And the "free ads in newspapers nationwide" usually turns out to be in very small publications that hardly anybody reads. There is ONE way to get lots of of free publicity from MAJOR media... Effective Marketing Tools The Press Release By : James Copper Used for communicating directly with consumers, press releases have become effective marketing tools that can be found throughout the Internet on websites, search engine listings or in emails. In the past, press releases have been strictly used to communicate between public relation firms and the media in order to promote their products, celebrities or events. Similarly, businesses are now creating their own press release to promote their services. When a press release is ...