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SELECTING A SUPER TARGETED PROMOTIONAL ITEM By : Linda Musgrove, the TradeShow Teacher There are a gazillion promotional products on the market and it may seem like a daunting task to select the "right one"; make sure you get the highest ROI possible for your promotional item purchase by first defining your Target Audience and secondly, setting Goals and Objectives for your Trade Show Exhibiting and Marketing initiatives! TOP 10 PROMOTIONAL ITEMS FOR TRADE SHOWS By : Linda Musgrove, the TradeShow Teacher Are you like most Trade Show Managers; you can't wait to get to the part of planning for a show where you can start thinking about all the cute and funny “give-aways” you can hand out in your booth?! Yeah, I thought so - that’s exactly why I am providing you with some planning questions and guidance to make sure your selection is linked to your objectives! Trade Show Giveaways, Promotional Products... Signs Of The Times By : Chris Murphy A clever trinket used to suffice when trying to attract a potential client to your trade show booth or to keep a longtime customer from going elsewhere. Times have definitely changed! New customers now expect to be “wowed” by giveaways or company promotional products. They expect nothing less than miraculous toys that amaze or very useful gifts they can put to work in their everyday lives. From laser pins and stainless steel coffee mugs to premium headwear and brief cases,...