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Why More Ad Size Can Equate To Better Recall By : Colleen Davis Business owners and marketers are well aware that size does matter, especially when we’re talking about advertising materials. Often, advertising tools such as your poster printing ads are made to provide a well-proportioned Why Comprehensive Grasp Of Graphic Design Concepts Can Help Your Ads By : Colleen Davis Graphic design has come a long way from its humble beginnings to its now highly flexible form of commercial and advertising nature. Basically, graphic design means utilizing the visual arts to come up with a medium to be used for commercial What’s On Your Business Card? By : Dr. Christopher Cordima It May Be Small, But It’s So Powerful...Your Business Card! If you’re like most professionals, you have a business card. But, what does your business card do for you? “Do”? Yes, that’s right; what does your business card do for you? Does it help to actively create more business for you or does it sit—like most business cards—in a big stack of other business cards that nobody ever looks at? If you want to maximize your marketing strategy into all areas of yo... What Not To Do With Your Business Cards! By : John Harley Different from most of our articles telling you what to do with your business cards, in this article we will discuss the business card No-No's: Things to avoid doing with your business cards: - Do not use 'free business cards'. There are a few companies around offering FREE business cards (by putting their logo on the back of your card). This is a priceless way for them to promote their company through you and your new business cards. Unfortunately there are very little... What Did You Just Say? By : Colleen Davis You probably think that you can use these phrases to help you generate more leads for your business. But having them in your marketing copy such as in your advertising newsletters may only do you more harm than good. Understanding the Marketplace By : Colleen Davis The most important guiding force for any kind of marketing campaign will always been the society it’s aimed at. How often does one encounter a society that doesn’t change at all? The Understated Benefits of the Door Hanger By : Colleen Davis When talking about any business of any kind a recurring theme is going to keep coming up: forming a customer base. There’s a very good reason for it. It doesn’t matter the size of a company or how long they’ve been in business. The Right Way to do Postcard Marketing By : Robert Johnston Printing postcards offers a company a way of immediately grabbing a person’s attention, and yet, so many companies fail to properly utilize the postcard marketing strategies. The power of print advertising. By : preet I promise you will be able to finish this article before you finish the first half of your lunch. Are you sitting down? Good. Because I have some startling news for you. The Power of Direct Mail and Print Advertising By : Budda Oliver Direct mail and print advertising are two forms of marketing that can reach a large amount of people that are in your target market. The Forgotten Advertising Medium By : Sharon Bray-McPherson Too often those of us that own an online business forget that there's another advertising medium that business owners have been using for years, with excellent results. That medium is ... The Commonly Overlooked Factors In Designing Business Cards By : Colleen Davis With so many choices today from the paper you would want to use for your custom business cards, the custom folding and finishing to the many fonts available, you probably are forgetting some of the basic elements that make up an effective custom business card. Sorry, But I'm Throwing Away Your Business Card By : Diana Ratliff Hey, there’s a business card on my desk… better follow up on it. Hmmm, should I address you as Sir or Ma’am? I see from the card that your name is Pat Smith. But is that Patricia or Patrick? I’m afraid I don’t know how to ask for you, and I’d really hate to look foolish and ask for “Ms." Pat Smith if it’s supposed to be “Mr." Pat Smith… and I don’t see any kind of photo on your business card, which would help. Bet you expected me to remember you, didn’t you? I know, ... Sick Of Routine In Brochure Creation? By : Colleen Davis Brochures are probably one of the most effective marketing collaterals for business owners. Not only can they list and display all your products and services in one marketing medium, brochures are also great messengers when it comes to telling your company’s story. Sell Through Information By : Andrew Michaels Printing business brochures and newsletters acts as an effective method of creating that personable feel. No one likes the idea of the cold, emotionless corporate machine that cares about nothing but the almighty dollar. Postcards Versus Catalogues By : Joy Gendusa What do successful cataloguers do when they market? There is a secret, or so it seems, in the catalogue industry that has not gotten out of the bag yet. Why is it a secret? It is probably not intended to be that way, but it just happens to remain a ‘little-known datum’. So, what’s the secret, you ask!?!? Successful cataloguers use postcards to market. You may wonder how they can possibly sell their wares with something as miniscule as a postcard. Simply and easily... How To Know If Your Business Card Stinks By : Diana Ratliff If your business card isn’t doing what it’s supposed to do – helping the receiver remember you in a desirable way, leaving behind a strong, positive impression of you, your company and your product or service – then it’s a failure. It stinks. And if you’re reading this article, it probably does. Stink, that is. Wonder how can I make that prediction, without ever having seen your business card? Two reasons. First reason. People keep business cards that have value —... How To Give Your Business The Upper Hand With Business Cards By : Colleen Davis Your business cards are one of the most important marketing tools to introduce your business to your clients and prospects. How To Get The Most Bang For Your Marketing Buck By : Mark Hannah You have put too much time and money into your business to take it for granted. But, that is exactly what most of us do when it comes to what is dollar for dollar your most powerful marketing tool, your business card. A typical business card has name, address, phone number, fax, and email? Guess what? Nobody cares! When it comes down to having to contact you your prospective customer will find a way. But you haven’t even given them a reason to do business with you yet and... How To Develop Brochures That Mean Business By : Colleen Davis When you want to create marketing brochures that mean business and would help you grow your business, you got to stick to the basics. You can never go wrong when you do. Getting Ready For An Ad Campaign By : Colleen Davis Preparing for an ad campaign, not to mention that it should be an effective one, needs so many things for you to understand so that you’ll be able to run a successful one. It’s more than your product and service, your logo, and direction. Getting Crazy With Your Business Cards By : Andrew Michaels I am a freelance writer, which is just a fancy way of saying that I need all the help I can get when it comes to finding work. I do not limit myself to asking established companies for an assignment; I ask almost everyone I meet if they need any writing done. My biggest tool in that quest is my business card. Flyers That Sell By : Colleen Davis Whether you hand them out, post them to your target audiences, or even put them directly to your clients’ mailboxes and door slats – however which way you distribute them, your advertising flyers do get the word out on your products and services. Do You Need An Address On Your Business Card? By : Diana Ratliff Is it essential to put your physical, "snail mail" address on a business card? Some very experienced networkers insist that a physical address is necessary on a business card, usually because it makes it easier to mail a brochure or follow up letter after meeting someone. That's true, but beside the point, in my opinion. Here's what I think. With so little space available on a standard-sized card, every graphic or line of text you include must be carefully chosen. There... Developing Your Business Network By : Colleen Davis According to a study done, some 80% of available jobs are never advertised, and over half of all employees obtain their jobs through networking. This just means that newspaper or advertising flyers are not your most important source for a successful job search. Design A Business Card That Will Generate Business By : Mark Hannah Here are a few tips on creating a business card that will generate business for you… A picture is worth a thousand words. Who would you hire to landscape your beautiful new home? Bob’s Landscaping Company that has a black & white card or Bill’s Landscaping Company that has the picture of a nice landscaped garden that he created? A custom designed full color business card can help you beat the competition. There is a lot to the psychology of color, color affects shopping... Creating Brochures That Sell By : Most brochures are a waste of money. A bright, colorful new brochure might make you feel great, but whether it accomplishes much else is the real question. I have been a small business marketing consultant for more than two decades. During that time I’ve seen more money wasted on brochures that are just plain wrong. Here are some things to remember when you consider doing your next brochure. . . Form needs to follow function. Decide how you’ll use the brochure and w... Completing Your Marketing Checklist By : Colleen Davis Everybody judges a book by its cover. They’re going to do this to your business too. Everyone understands this, that’s why all the stores on Main Street have a display case. Everyone understands this, but no one realizes that this applies to all of your marketing materials. Brochures: Why Your Business Should Never Be Without It By : Colleen Davis Marketing brochures are very effective tools to have in your advertising arsenal. And business owners and marketers know this fact. Your marketing brochures can help you stand out and be different Brochure design for business By : colin nightingale BROCURE DESIGN & CATALOGUE DESIGN It is first impressions that count immensely. Most of the time people come across a company or its products through the brochure or catalogues presented to them. A well designed catalogue will ensure that your acquaintances will come back to you as clients. It is a proven way of attracting customers. We offer all our customers high quality and creative services. Our charges are some of the most cost effective in the market; our pricing is so competitive that we provide the same quality of services as the top brochure designers at a fraction of the cost. Our design team is highly experienced and qualified to handle any designing task and we assure you that we will provide you with what you are looking for. Our team has the collective experience of many years in the various fields of commercial design. Our team comprises of layout artists, art editors and art directors who have worked with blue chip companies. Big Things Come In Small Packages By : Colleen Davis Your custom business cards may be small but they definitely pack a big and mighty punch when it comes to promoting your business to your target customers. B-to-B direct mail: Don’t get lost in the details By : Mac McIntosh While choosing a list for B-to-B direct marketing, focus on the important things—such as results. Stop worrying about the unimportant details. Also be sure to determine the objective of your direct marketing with your list and offers supporting your objective. Advertise With An Objective In Mind By : Colleen Davis If you were asked why run a particular marketing campaign such as your advertising flyers, what would your answer be? Advertise It Your Way By : Colleen Davis Advertising is all about creating your own style to effectively communicate your message to your clients and prospects. How well you can sell depends on what style you develop for your business. 5 Tips On Making Your Business Card A Powerful Marketing Tool By : John Harley When used effectively business cards can be a great marketing tool. In this article we will discuss 5 of the most effective ways that you can use your business cards everyday. 1. Be Creative. Be creative in the design of your business cards. Business cards do not just need to be bits of paper with your contact details on them. Be creative and give your business cards a use and purpose. Make them a powerful marketing tool in the promotion of your business. Your aim is... 10 Ways To Ensure Your Flyer Avoids The Bin By : Chris Riley Flyers are an excellent marketing tool to promote a club night or event. They are commonly used for student promotions throughout the country. You want your flyers to travel all over town, only you'd probably prefer it wasn't in the dustcart or stuck to the bottom of someone's shoe. What steps can you take to avoid this? Here's a few hints and tricks to help your flyers avoid the trash: 1. Don't miss the boat before you start. Double-check local Fresher's week an...

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