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  • 5 Powerful Steps to PodCast Marketing  By : JD Theis
    Every business owner I know wants to get into Podcast marketing and does not have a really solid understanding of what this technology has to offer. Many believe that it is just a MP3 file that is placed directly on the website, however, podcasts are strategically placed mp3 or audio type files on your site created with an rss feed. The rss feed is used to mass distribute the audio file to podcasting sites like iTunes, Yahoo Podcasts, Podcast Alley and tons more. It is a fairly simple technology that requires some amount of know-how, it can be a very effective tool for you to attract customers to your website.
  • Podcasting – technology that can kill radio?  By : Dmitry Baranov
    Podcasting is a new format for distributing audio and video content over the Internet. From the technical viewpoint, podcasting involves nothing new – it’s just embedding of multimedia-content (audio or video) into an RSS feed.
  • So You Want To Try Podcasting?  By :
    If you have always wanted an online radio show, here's a way to try it out.

    Seth Godin mentioned a service where you can do your talk show right into your phone...the service shows you how to post it online, on your blog or wherever.

    So, if you have always wanted to start an online radio show, AKA podcast, about any topic you love to talk about, here's a way.

    The podcast I do each week now also began life with a phone service just like the one above. THEN, after I de...
  • Podcasting A Modern Day Marketing Tool  By : James Copper
    Podcasting is one of the newest and most unique methods of Internet marketing used to attract customers to products, businesses and services. Through emails, websites and podcast directories, thousands of Internet users receive podcasts each day and are persuaded to purchase the services or products being marketed through them.

    The Internet is quickly becoming the most popular media outlet and businesses are spending less money on television and radio advertisements since ...
  • Marketing Help You Cant Ignore  By :
    The term "pod cast" combines the words "iPod" and "broadcast". The host or author of a pod cast is often called a "pod caster". An easy way to understand the term is audio on demand. People can listen to them when it is most convenient for them - whether they are early birds or night owls, pod casting can fit their schedule. The Apple iPod was the first brand of portable media player for which the first pod casting scripts were developed. Since then, the pod casting revolutio...

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