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Crisis Response Pr (1)	Feature Articles & Placement
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PARTNERSHIP BETWEEN A BUSINESS’ PR COUNSEL, ESSENTIAL FOR OPTIMAL RESULTS By : Maris Somerville The relationship between public relations counselor and client is essentially a partnership. This means that when the counselor generates a publicity opportunity, the client must be responsive in providing timely information and approval of content so that the counselor can fulfill the opportunity. A different spin on internal PR By : Darcy Silvers, APR, ABC When it comes to customer service, the Ritz-Carlton hotel chain does it right. What does this have to do with PR? Everything. A lesson in crisis communications By : Darcy Silvers, APR, ABC A tragedy at a community hospital could have been a PR nightmare. Instead, it was handled with compassion and professionalism. Need To Get Noticed? Do Something Crraazy! By : Meredith Pond Does your business need a boost? Do you feel like you're just not getting the attention you deserve? Or, do you just want people to recognize your name? No matter your reasons for wanting more exposure, doing something wacky in front of other people will always get the job done. People may think you're funny, creative, desperate, or one brick short of a full load. But hey, no matter what people think of you, you're sure to get some attention, and that's where success begin... You're Always Public Speaking So Be Prepared By : Maria Davies The funny thing about presenting and public speaking is that the majority of people will tell you they don't enjoy it and/or aren't very good at it. And yet regardless of who they are and what they do, most of the speaking they do on a day-to-day basis IS public speaking. You see, mostly when we talk to ourselves we keep it as an internal dialogue that nobody else can hear. But whenever we open our mouths and actually make a noise in front of another person we're speaking ... Business Executives: Communicate Your Spokesperson Career To The Next Level By : Karen Friedman All presenters believe their words are important, and they are. But if you don't give an audience a good reason to listen, they will quickly tune you out. Learn how to cut through the clutter and have your message heard in an age where sound bite is king.. Media Darlings: The Top Ten Do’s and Don’ts of Working with the Press By : Susan Many exhibitors don’t know how to work effectively with the media. Exhibitors wring their hands in despair when not a single word about their new products show up in the trade publications. It’s a no-win situation – but it doesn’t have to be! Has Online PR Grown Beyond Traditional PR? By : chatterfox I have not been much of a computer geek myself. But for the past years, time has led me to use the computer more often than I ever imagined for me to “interact” with the world. If I would not do this, I would probably ended up becoming a hermit, distant from the technological advances in communications. All my friends, most of my close family members, and everyone that I know used the Internet to interact. Keeping Track of the Changes: PR on the Web By : chatterfox Nearly every day, there are new discoveries that bring to mind how the Internet has changed a lot of our communication traditions. In its arena alone, the web offers a lot of ways for two or more people to communicate. Needless to say, the Internet is one of the fastest growing technologies, one that has obviously affected a lot of communication professionals, especially public relations practitioners. PR’s Possession of the Internet By : chatterfox I have read a very interesting article which features arguments on the true claim of online PR to the Internet. I have been writing about online PR for some time now, and somehow, I still confess that I have no idea how public relations first figured in the World Wide Web (WWW). Now that I’ve been enlightened, I think that it is better to step back a little and start the discussion on how PR ultimately claimed the Internet as its territory. The 10 Most Common Publicity Mistakes -- Don't Sabotage Your Success! By : Bill Stoller The number one rule of being successful in the world of publicity (or in just about any other field, for that matter): Don't sabotage your efforts with dumb -- and easily correctable -- mistakes. Here then are the dumb things that publicity seekers do. Avoid them, and you'll be well on your way to scoring great coverage! The Important Role Of Public Relations By : Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. The Big Bang Publicity Campaign By : Anne Marie Baugh Famous is as famous does and the famous get known through publicity. Yes, that's right, fame doesn't discover you, you create it through strategic campaigning. What's more, the techniques for increasing your exposure are not as difficult to attain as you might think. A great publicity campaign starts with courage, then planning, and lastly, it succeeds through persistence. If you're not sure why you should seek fame, consider fortune because the two go hand in hand. Fame w... Getting Word Of Mouth Started: New Book PR Method By : James Finch Authors and business people often go to extremes to publicize their book or product launch. Sometimes, the most successful method can appear in front of them. Take for example, book publicity. It is the one of the toughest cases to crack. Each year, at least 50,000 authors are published in the United States. Tens of thousands of authors publish electronic books. Most fail to get noticed. Very few achieve any of their goals as authors – to build up readership. Here’s a way ... How To Think Like A Publicist To Achieve Like A Star By : Anne Marie Baugh Have you picked out your Oscar's night outfit? I have. You should. Have you thought about what you will say when you accept your award? I have. You should. At least in your mind, that wonderful playground for imagination. The very place we are going to venture today for great publicity ideas. Razzle, dazzle, sparkle, and shine. Isn't this how we think all those stars get to the Oscars in the first place? However, it's less glitter, and more planning that creates the reality. ... To Pitch Or Release By : Anne Marie Baugh The Internet has, without question, provided more opportunities and better communication between the media and business owners. However, it has also encouraged an onslaught of press releases for which the media simply can not keep up. This means, that you, the business person must either deliver press releases so compelling that they will shine through the proverbial slush pile, or find a better approach for reaching your target editors or producers. For the very same reas... What Is Buzzworthiness? How Do We Create A Marketing Buzz? By : Jambhala Rinpo What pops into your mind when you hear the word buzzworthy or even just buzz? Well for starters, when I hear the word buzz on its own, I think of bees swarming around a hive full of honey. If I think a little further I get an image of a busy New York street, a mall full of people, or even a festival/parade. These things also bring me back to the image of the bees buzzing around a hive of honey, the only difference is that they're people, and the honey is something that att... Buzzworthiness Via Human Motivation By : Jambhala Rinpo Creating something buzzworthy can be a challenge, but a challenge worth achieving. If you can create something buzzworthy enough to get everyone buzzing about it and spreading the message virally, then you’ve succeeded in doing something that most marketers only dream of. Let’s take a look at buzzworthiness from the perspective of the psychology of human motivation. If we can grasp the concept of what motivates us as humans, then we’ll have a better understanding of how to... Does Your Marketing Pass the 5 Second Test? By : Rikki Arundel We all take just a few seconds to decide whether an article, mailing, advert, trade show booth or web page is of interest to us. If you are planning any form of marketing you need to make sure it passes the five second test to get attention. Business/Product Publicity: P.R. Does Not Stand For Press Release By : Todd Brabender There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. Over the past several years, I have had more than a few clients come to me seeking “a PR” to get people interested in their products/businesses. That’s right a "PR"... DIY Public Relations By : Louise Third Ever felt aggrieved that other entrepreneurs make the headlines but you don’t? Louise Third, founder of Integra Communications, the enterprise PR specialists, says it’s not as tough as it looks; it just requires planning and the application of some basic rules. Kevin and Dawn Hartley, the owners of Mozart’s Restaurant in Nottingham have tangible evidence that a planned use of PR can significantly improve sales. The couple, who opened the 40-seat restaurant in November 2002... Pitching Bloggers: 10 Things That Make Bloggers Angry By : Denise Wakeman If you have a product, book or service you want people to know about, pitch bloggers!. They know how to create buzz, especially about cutting-edge stuff. Bloggers pride themselves on knowing who is doing what, and love to be first to post about new ideas, products and events. In fact, some publicists and PR professionals are now going straight to bloggers instead of to journalists for creating media attention. Several books were launched into best seller status before they... CNN Anchor Kyra Phillips Turns Bad Press Into A Win... By : Kim Klaver How do you come out a winner when the bad press you get is national and it's all over the Internet in 24 hours? A winner is someone like Kyra Phillips, CNN anchor who accidentally took a microphone into the bathroom and then went on David Letterman to redeem herself. Her reaction was on a scale with the bad press she got: national. No matter where the bad press comes from, from the local paper to the national media, you can come out a winner if you adopt a transparen... Build Public Relations in an Effective Way By : Anurag Batra An Effective Public Relations campaign includes figuring out the company’s contributions both businesses as well as social and expressing them in an interesting way. The next step is to build a story that creates interest in the company and its activities. Every Brand Needs A Message And A Messenger By : I don't drink, although after a hard day it seems like it might be worth starting, but since I can't stand the taste of the stuff, I generally just settle for drowning my troubles in a stiff diet soda. However if I were going to take up the evil spirits, I would start with Reyka Vodka, not because it's better or worse than any other vodka, but because they have an extraordinary marketing campaign and an equally clever integrated website (http://www.reykavodka.com) with an enc... How to rapidly get your business known to your customers By : Eric R.P.Knieriem A successful Public Relation Concept Word Of Mouth Marketing, Buzz Marketing - Are They Word Of Mouth? By : Many besides network marketers are trying to benefit from word of mouth - that special, honest and transparent talk between people, women especially, about products, TV shows, music, movies, and all manner of things they like and don't like. The key to the effectiveness of word of mouth, according to Wikepedia, is: "People are more inclined to believe word of mouth promotion than more formal forms of promotion because the communicator is unlikely to have an ulterior mot... The Holistic Approach To Online Publicity & Why Online Pr Lasts Longer By : Mention online publicity and most people think search engines. Well that is the first step and when launching a new website most everyone can figure out how to submit their site to the search engines, but then what? There are a number of ways to get the word out and publicize your website. These methods can include: • Seeking out subject-specific outlets • Contacting appropriate editors and site reviewers • Optimizing HTML markup for specific search engines • Submitting... Affects of effective customer service By : Gaurav60 Gaurav60 Affects of effective customer service In today’s competitive market, it is quite tough to attain and retain customers. Business firms are implementing every strategy available in the book to have a good customer base. To achieve that, business firms are now employing a lot of their resources on creating consumer forums, developing customer revolution and handling customer complaints properly. Moreover, firms try not to end up with any poor customer service incidents. Customer service actually is the commitment of a business firm’s point of view, of offering wide range of services to its customers. Theses service comprise of a high level of technical support, knowledge, attitude and behaviour in the most appropriate way.

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