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Digital Displays And Experiential Marketing By : James Barry Experiential marketing is achieved by creating an in-store experience that differs from the competition. The theory is that your unique store environment will draw traffic and keep customers coming back. Digital displays have proven to be a highly effective tool for this type of marketing. How Digital Displays Can Enhance the In-Store Experience A lot of research has gone into determining what makes a good in-store experience. Retailers who succeed in creating a positiv... Popup Display Design Tips And Tricks By : Rick Hendershot A PopUp Display normally covers the entire back "wall" of your space. This means that a properly designed PopUp Display provides you the opportunity to make a bold statement about your company and your most important product or service. A PopUp Display not only serves as a backdrop to your display, but gives your area definition, and allows you to focus attention on a specific image. Well designed popup displays make a powerful statement about your product or service. ...