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Articles in Home | Copywriting | Headlines

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How To Publicize Your Small Business with Successful Advertisements By : Ira Goodman Want to comprehend how to promote your business ? Advertisements should be tested in order to exclude unproductive copy to foster the opportunity for successful marketing. Lots of new business individuals have a very restricted budget for ad testing. Two free testing approaches are discussed in this article. Use Benefits And Specificity In Your Headlines To Suck Readers Into Your Sales Copy By : George Dodge Often the most powerful headlines are those that include some specific benefit within them while simultaneously peaking the interest of the reader as to what may be inside the article. Let's look at the following as an example... "5 Secrets to Doubling Your List In 90 Days" This headline includes both a benefit statement and specificity. Specificity in included in three ways, the number of secrets (5), the benefit of doubling your list (specifically says what it w... 10 Simple Tips To Help You Write Better Headlines And Make More Sales By : Robert Spadinger Headlines are the most important part of your sales letter. They account for ~ 90% of your success. In other words, if you don’t get your headlines right, your site won’t sell. Interesting Preliminary Results On Headlines By : James Brausch Soon, I’ll do a large study on headlines using a list of profitable and unprofitable sites. However, I have been running some split tests and have seen some interesting results in the last week or so. The sample size is small (3 sites), but all three split tests agreed on the following factors: 1. Blue (#000080) is winning over black by a small margin on all three sites. I hadn’t expected that. I use dark blue just because I like it and the large study showed that any dark... Study Proves That Headline Length Can Impact Profitability! By : James Brausch Recently, I monitored an interesting discussion in one of the forums about the length of headlines on sales pages. Some of the posters were in favor of longer headlines because they communicated more information and had a better chance of catching the interest of the prospect. Other posters claimed that some headlines were so long that they were confusing. Some even claimed that they would take away your breath if you attempted to read them aloud. One poster thought that very...

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