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Why Give Business Gifts? By : James Copper There are a number of reasons why giving business gifts should form part of your marketing strategy. If you are dubious about the marketing value just think how many hundreds of thousands of often very expensive gifts are given away by companies every year. They are certainly not doing it from a misplaced sense of altruism. They give away inexpensive promotional items or valuable executive gifts because of certain benefits that accrue to their companies. Firstly, giving aw... Build Your Brand Through Marketing Gifts By : Marketing gifts are proven to be one of the most effective tools for building your corporate brand identity. Customized promotional marketing gifts (pens, mugs, t-shirts, mouse mats, etc) are not only far more cost efficient than traditional forms of billboard advertising or advertising on the print and electronic media, but they also convey a strong impression of your brand, your products and services to your target customers, giving them strong reasons to use your gifts and...