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How Can Direct Mail Be Used With Other Marketing Tools? By : Steven Sellwood Find out why direct mail is such a good companion to other marketing methods, and how using it in this way can dramatically increase your response rates. Direct Mail or Email Marketing? By : Steven Sellwood What are the business benefits of these two forms of direct marketing; traditional direct mail, and the newer practice of email marketing? How often should you clean your mailing lists? By : Steven Sellwood If you have a mailing list, it needs to be cleaned on a regular basis. Discover exactly what you should clean list for, and how often you should do it… Using Postcards Effectively In Your Direct Marketing Campaigns By : Mac H McIntosh Postcards are a great tool for attaining maximum results in your direct marketing programs, and an inexpensive way of fulfilling the following business activities. Ask yourself if you are able to conduct the following actions in a way which is affordable and within your marketing budget: * stay in touch with prospects * put your web site URL in print * update clients about changes to company contact info * upsell to clients in database * reactivate dormant clients * t...