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Articles in Home | Advertising | Design

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Marketing Study: Background Color vs. Profitability By : James Brausch I’ve had this study on the back burner for ages and finally decided it was time to check it out. Here’s the deal… Tons of marketing “gurus” tell you that the best way to sell something is with a sales letter. I’m not disputing that (at least not in this study). These “gurus” then tell you that you should set up a one-page web-site that simulates a piece of white paper against a _____ background. That blank is what has been bothering me for awhile. Here’s why… I keep seeing... Graphic Design Training -- Enhancing Your Computer Graphic Design Skills By : Graphic designers nowadays require not only creative abilities, but also some understanding of other graphic design-related areas such as computer graphic design. Sports Logos As Marketing Tools By : Daniel Smith Professional sports teams as well as colleges and universities use their respective logos as a way of marketing their team or institution to the rest of the world. These marketing efforts take place in a number of different ways, and have been proven effective time and time again. Just a few of the ways that sports logos are used for marketing purposes are listed below. 1. Both professional organizations and colleges grant licensing rights to anybody that wants to use thei... Create Marketing Magic With The Right Color By : Siriol Jameson Colors have a hypnotic effect on people. Many people feel drawn to azure blue, for instance. The odd thing about blue is that it can make you feel trusting. It is subtle. You are probably not aware of it. Other colors work in the same way. Shades of colors also have a subtle effect on your mood. Bars are often decorated in dark shades of red, grey or blue in order to soothe customers into staying. Kindergartens are filled with pastel shades to keep children happy. How c... Effective Brochure Design By : Dave Conrad Many marketing companies would be more than happy to assist in creating a brochure design that is professional and have a lovely look to them. However before going to one of these companies or even considering them one must consider what it is the brochure design is supposed to accomplish. If the main goal of the brochure design is to gain new customers it should be sharp and catchy. Make it something that the customer will notice and not want to toss in the garbage. Also ... How Digital Stock Photos Mean Sales For You By : Ken Snodin Many of the images you see everyday in magazines, direct mail materials, and commercials are filled with digital stock photographs. Stock photographs are those taken by professional photographers and then distributed to users for a fee. Digital photos are taken with digital cameras and can be easily modified and edited with the appropriate software. These photos are used by advertisers who know that a good picture can translate into product sales. No one knows just why hum... A Quick Guide To Making A Great Brochure By : Trevor Marshall What separates a good brochure from a great brochure that will result in a sale? Simply put, it's how effective you make your brochure. A brochure must contain more information than a business card but less information than the total sum of your website. 1. Get It On The Cover Your most important information should be on the cover - the user should not even have to open the brochure or take one to get the information. This is a very simple and basic rule yet one that is... Be Above The Fold By : Pat Marcello I make my living as a writer for print publication. Though I’ve been writing books of late, my first jobs were with newspapers. Do you know the very best thing that could happen to a freelancer? Let me tell you. I used to dance the hula when my article made it “above the fold”! That meant that my incredibly vibrant words (well, okay… interesting words, maybe?) were on the front page, and that my article would be one of the first things anyone who picked up that newspape... Make Sure Your Web Site Is Right Before You Advertise By : Kevin Nunley Recently a customer spent a pretty hefty sum of money to promote his web site. I knew something was wrong when he contacted me three weeks later saying he hadn't sold a single product. His site looked good. A professional designer had given it a great look with slick graphics. Unfortunately, when I went in search of the product he was advertising, it took five or six clicks to find it. Here is what happened to prospects and why the site wasn't selling anything: 1. ... A Quick Guide to Web Directories By : Roberto Bell If you are a seasoned Internet marketer, then it is common knowledge that submitting to web directories can dramatically increase your page rank. If you are a newbie webmaster, then you might be quite in doubt as to how web directories can do for you. Leave Stale Behind. Great Logo Design By : Mark Campbell Logo Design that Shines. You’ve either started a new business and need a new logo from scratch or have finally decided that Microsoft Paint “logo” is not quite cutting it anymore. Now, with a little help from an experienced graphic designer you set out to remake your company’s image. In the back of your mind are great company logos like Apple, FedEx, and numerous others but what makes those designs shine? Well, besides the billions poured into advertising, these prized log... Six Essentials Things A Good Logo Design Must Have By : Tim Robertson Most marketers are aware of the ingredients for a memorable logo design, and understand the value a well-designed logo can bring to a brand. They may overlook some important issues regarding legibility and practicality, however. The costs involved in developing a logo go beyond its initial creation. Trademarking, printing reproduction methods, and brand extension costs can increase substantially if the original design is not done properly. The following six essential thing... The Importance of Graphic Designs By : My Prizo A picture is worth thousand words. This is a famous proverb of all time, which is exactly true in current business scenario. People need graphics at several point of time in their life. Be it a normal logo design for your business or unit name, or corporate, graphic designs are very much important in developing corporate identity of an organisation. Is a Pop-Up Display Right for Your Business? By : layers There are plenty of different types of trade show displays, and each has its pros and cons. Any vendor will tell you that the perfect trade show display for one company may not be ideal for the next. Pop-up displays might be popular at trade shows, but are they the right choice for you? If you fall under any of the following categories, a pop-up may be best suited to your company’s next trade show appearance. 5 Ways to Improve Your Logo Design By : Robert Johnston The logo is a very important part of your company’s marketing strategy. It will appear on every piece of literature that your company produces. From black and white business letters to full color business cards, the logo will appear on all of them. So it is vital that your logo is well designed and reflects the image that you want to convey about your business. Here are five techniques in logo design that might make your logo a bit more brilliant. The Importance of A Logo…and How A Small Business Should Have One By : Chelsea Nicole One of the things a business owner should have is a logo. Especially in their letterheads, business owners should be able to incorporate a logo to their letterhead printing for their target clients to recognize their image brand. Color Type To Use In Your Marketing Strategy By : Jenk colors you can use to help you make your marketing message more acceptable The Steps of the Graphic Design Process - Online Designer Services By : Elly Klamo This article is a summary of the step by step process used by a freelance graphic designer to create a design, such as a logo, for their client. This is an informative article for clients wondering what process their freelance designer will use when creating a design for them, and give them an idea what exactly they are paying for.

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