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Which writer? By : steve_c_uk Your guide to choosing, briefing and retaining a freelance marketing copywriter Warning To Direct Marketers: Asking These Questions Will Kill Your Conversions By : For those marketers who labor tirelessly, though fruitlessly, oblivious to marketing history, and unversed in copy that brings home the bacon—please take note: this article is for you. To begin... One of the most famous questions ever asked in an ad was penned almost a century ago by copywriting legend Maxwell Sackheim. It read: Do you make these mistakes in English? It was the headline for an ad that sold a rather pedestrian mail-order language course. Yet it ... Refine Your Business Description Until It Is Crystal Clear By : You have probably been with owners of other small businesses on a course or in a seminar where people could not describe their businesses. Clarity on the kind of goods and services offered by your business is essential to good focus and ultimately to a successful marketing effort. Sometimes business owners, or those wishing to start a business, are passionate about the general area they want to be in such as landscaping, day-care providers or copywriters but beyond that their... How To Feature The Ultimate Benefits for Your Customers By : Lisa Manyon To create the most compelling marketing and promotional pieces possible, you must first think from your customer’s perspective. Marketer: How To Sweeten Up Your Offer in Six Easy Ways By : Dr. Michael Kruzewicz Dear Marketer, have you ever been stuck with any Offer that just didn't seem to sell as it should? Were you ever trying to turn your already strong Offer into a real hot pick? Your Website Copy Could be Letting You Down! By : Ramandeep singh A professionally presented business website is a powerful and essential marketing tool: it's the first thing prospective customers will look at before they decide to contact you. If the copy on your website is not written to an acceptable standard, it may be losing you customers. It’s not enough just to have amazing graphics and imagery: you need the words to make it complete. Is the spelling correct? Are punctuation marks in place? Does the copy make sense? These are questions that website desi Business Advertising - Killer Words & Phrases That Help Your Advert Sell By : Writing a great business advert is not difficult if you remember to try and incorporate key words and phrases that help to sell. Most people do not like reading adverts so it is important that you grab their attention right away so that they are compelled to click on your marketing material and read more. Your headline (and subheading) should either immediately let people know what you are marketing or alternative they can be a teaser that draws your audience in. When I wr... Six No-Hype Copywriting Techniques: How To Be Lively, Appealing And Truthful In Sales Writing By : A lot of my clients shrink from using hype in their marketing messages. Hype is a style of overexcited, exaggerated writing that can fire up the eager reader, but at the cost of trust or credibility in the eyes of someone who is temperamentally or professionally skeptical. For instance, here is a hype-y headline of the sort found all around the Internet: "If You Can Write Your Name, You Can Write and Publish a Book in 7 Days - Guaranteed!" Having been a writing teacher, I... Mastering The Keyword Sales Pitch By : Selling products on your website may sound like an easy task, but is actually quite complicated and difficult. Like traditional sales people, it's your responsibility to target consumers and convert your site visitors into customers; only you won't be using the phone to get your message across. To generate more sales, you want to try and convert visitors of your site into customers in need of the products you sell. This is difficult to achieve from the perspective of searc... Flip Side Of Marketing On The Web, An Exciting New Approach To Selling Your Writing By : Charles Jacobs It’s a revolutionary way to market, and more and more authors are taking advantage. It flips the way marketers market, the way promoters promote and the way writers climb to top ranking on the search engines. Marketing on the Web has reversed the traditional process of advertisers reaching out to find customers. Today tens of thousands of surfers roam the Web starved for meaningful information. They reach out for you. Mastering Online Selling The key to traditional o... Yea Right, I Believe That - Marketing Copy That Unsells By : Let me know what you think of these statements (paraphrased to protect the not so innocent): 1)"...Instant Web Master Video Set! In this step by step easy to understand video, I take you from a total beginner to capable web master in minutes..." Who is this person trying to kid? Capable webmaster? Now that's a pretty broad term isn't it? Now let's see... you don't know what the heck HTML, JavaScript, DHTML, "ColdFusion", Active Server Pages, "ODBC", and style sheets ... Want More People To Buy Now? By : Then you must get their attention and arouse their emotions! As I’ve said many times: “Marketing costs the same whether it works or not.” So the question becomes, how do you get your marketing to work effectively? Here’s a proven, 5-step formula to marketing success: 1. Grab their attention! 2. Arouse their interest and emotions. 3. Capture their attention with a compelling fact or story, 4. Offer an incentive to take action . . . NOW. Create a sense of urgency to bu... Quickest Way To Write Great Google Ads By : Jeremiah Baker This article is for you if you know that a higher click through ratio in Google AdWords you can get higher ad positions without increasing your cost per click. You want a way to see which ads are already performing well in Google AdWords. This article is going to show you a great strategy for finding out which ads are already performing well on Google AdWords. Knock Out the Competition With Cover Letter Examples By : Erik J. Michaels... There are well over 300 million people in the USA today. Looking for a job as one of them can prove to be no easy chore...in fact, according to national statistics, you could be at it for nine months or more! Chances are good that you're going to need a serious edge over the competition if you want to get a good job. Your Website, Helping Or Killing Sells? By : John Reed Websites are a powerful and low cost means of reaching consumers but the term low cost is relative. The difference between attracting a web surfer to your website and getting a potential customer to your website is quite substantial. You can give a web surfer anything but a customer demands perfection. Time To Kick Some Marketing Butt By : Why is it that some direct marketers – particularly those who rely on their marketing efforts to pay their bills, pay their employees, put their kids through college, fund their retirement, fund their stock market losses, pay for Caribbean cruises, second homes, adulterous affairs, gambling predilections and all other foibles and vices – choose to employ headlines that read like this very sentence you’re reading right now? Oh come on... you know the kind. They’re long, ex... Don’t Ever Offer Great Service, Great Value Or A Great Product By : Not too long ago a mortgage broker in Texas asked if I’d write a lead generation package for his company—actually he just wanted me to write a letter. I guess he didn’t need an envelope. More about that in a moment. So my first question was: who is your target market? Tell me a little about the clients you’re looking to attract. “Anyone that needs to refinance an adjustable mortgage,” he laughed. Anyone? Now that’s a tightly defined demographic if I ever heard one. ... Why Swearin’ And Cussin’ In A Sales Letter Can Make You Rich By : My 15-year old daughter, she of the high school English Honors and International Baccalaureate Program, wants to teach me how to be a better copywriter. She doesn’t think I’m quite up to snuff yet. “You can’t write that. That’s not even a sentence!” she complains, looking over my shoulder as I craft a salesletter for a client. “And sales letter is two words,” she snorts, as she reads further. “And thru is spelled t-h-r-o-u-g-h! And you’re not supposed to start a s... Helpful Copywriting Tips That Will Create Killer Copy By : Robin Darch.. There are many elements that go into creating great ad copy that will sell loads of your products. To make a sale nearly every single time there are certain things that every sales letter must have in order to do it's job correctly. 8 Direct Mail Secrets For A Higher Response Rate By : Peter Geisheker To be successful with direct mail sales letters, there are several strategies you can use to increase response rates: 1. At the top of your sales letter, use a strong headline that states the most important benefit you are offering. This headline should be bold and a larger font size than the font size you use for the body text in your sales letter. 2. When writing your sales letter, use a friendly conversational style. Do not try to write "corporate" where you use larg... How To Test Your Copywriting Skills in the ClickBank Marketplace Without a Reseller Account By : Ron Jones Do you want to hone your copywriting skills? Here is a method whereby you can test your copy in the real world and see if it measures up. Best of all, if you've already got a website, it won't cost you a dime. How to Write Copy That Makes The Sale By : Ron Jones A brief primer on writing copy that gets results, even if you have never had any copy writing experience. Naming Can Change Perceptions By : Marcia Yudkin A few Hollywood movies aside, the field of mathematics doesn't have much glamour or star quality associated with it. And for most people, it doesn't carry the ring of fun, either. "Math Club" sounds more like a refuge for smart misfits than like a gathering that either kids or adults would be clamoring to join. Karen Treber of Frostburg, Maryland had these sorts of images in mind when she wanted to help boost math scores at her sons' school. "Coming up with a cute name was... Long Or Short Copy... The Truth! By : John Taylor Sales copy should be like a ladies skirt: Short enough to be interesting yet long enough to cover the essentials. Each method offers its own unique advantage to the website owner. Ultimately, the decision on whether to use long or short copy as a marketing tool will depend on your product or service. Your research may determine that long copy satisfies a particular segment of your business, while other divisions will benefit more from brevity. Long and interesting, k... Writing Effective Catalog Copy Or Web Copy Can Be Fun! By : Marcia Yudkin Once you learn a few fundamental principles and techniques, writing persuasive catalog copy, web copy or product descriptions for printed brochures or sales sheets becomes an easy, enjoyable process. Step 1. List features and benefits, then connect them. If you've read anything about copywriting, you've heard about the importance of including the benefits of products as well as their features. For instance, when you say your widget is a 2-inch pink plastic paperclip, yo... Copywriting: Online Marketing Accelerator By : Scott Lindsay If you own an online business you are one of the masses of ‘Netreprenuers’ that canvas the worldwide web today. You have a web presence because you believe that you have a product or service that is either unique or fairly priced and the web is where you are banking on earning an income. Making the Sale Selling on the Internet is more than simply offering products in a “if we build it they will come” mentality. You have to provide an atmosphere where the visitor can com... How To Write Google Adwords Ads That Get Clicks By : Ryan Cole A typical AdWords newbie is often guilty of several profit-squashing mistakes when setting up his first campaign. There are dozens of no-nos, but perhaps none so egregious as writing ineffective ads. An effective AdWords ad is one that gets lots of clicks — that's the only thing you should be concerned about when writing your ads (except, of course, Google’s editorial policy). If you’ve done your keyword research, you’ll get impressions; if you’ve got a page that converts ... Tips For Writing A Sales Copy That Sells By : Gabriel Adams You have been working on a product for over a year now, and are finally ready to unleash your product on the world. However you do not know the best way to try to sell this product to your consumer. You have a feature set, but you just can not put the rest of the words together in a way that will lure prospective customers to purchase your product. Here are a few tips to writing a sales copy that sells. 1. Create an Attention-Grabbing Headline – If you do not write an atte... The Problem With Those Long Web Site Letters By : Kevin Nunley I'm seeing a big return to L-O-N-G web site sales letters. Many are 3,000 to 6,000 words long (that's 10 to 20 pages on a word processor). Site after site are featuring these long sales letters on their home pages. Most follow the same formula and some appear to be turned out by a fill-in-the-blank letter generation program. Of course the big question is, do they work? In the days before the Internet, regular direct mail sales letters were often six pages or more. These... Attract Clients Like Crazy With Emotional Copywriting! By : Jen Blackert World Class Chef Gordon Ramsay chooses to yell at his chef to be work done. Why? You see, Gordon knows the secret, by provoking an emotional response in his chefs, he knows they will remember and/or make necessary changes. It’s the same with marketing and selling. If you are reading this your probably have heard that we buy with our emotions. Do you know why? And how? Let’s start with the why. The human brain has three main components: - the brainstem - the limbic s... Discovering Words That Are Guaranteed To Sell By : James Brausch Many folks have asked for a list of words that can be used in ad copy to increase profitability. Of course you can discover your own magical profit words with Glyphius, but I thought I would list a few that I have discovered. First of all, I want to cover something even more powerful than a word that was discovered in the Glyphius research. The lowly period. Putting that dot at the end of each line of your ad copy has an amazing 76% positive correlation with profitability.... Sales Copy That Sells: When Words Can Hurt You By : By Chris Malta & Robin Cowie Does your website send the right message to potential customers? If you have a lot of traffic, but relatively few conversions, you may need to take a second look. Do your descriptions, tone, and listings generate buyer confidence? Your sales copy can have a big impact on your business—it’s important it be written in a way that adds to your credibility and tells visitors they’re in the right place. Is Your Sales Copy Doing Its Job? There are certain things your copy shou... How to Write a Compelling Sales Letter for Your Ebook By : Earma Brown Most prospects will never pull out their wallets because they like your web design; they do so only when your words convince them to. Write a sales letter to convince your web visitors to take action... Add Class To Your Classified Ads By : Meredith Pond Classified ads are quite likely the most popular form of advertising out there. Not only are they cheap, but they can reach a huge audience in just one placement. And, most importantly, they really do the trick for your business. However, even the inexpensive and well-meaning classified ad can be ineffective, and even detrimental to your business if it's not written well. Knowing this, there are a few things to keep in mind when planning your next classified ad. Before ... Five (5) Major Pitfalls Of Ad Copywriting And What You Can Do To Avoid Them By : Carla Lendor For all of us involved in advertising the challenge of producing that one piece of copywriting magic that sends our sales soaring is never far from our minds. Face it, copywriting is not all about aesthetically pleasing language, it is about sales. The most aesthetically pleasing copywriting is not necessarily the most persuasive that will produce the greatest sales. More often than not, simple language is what produces the most sales. This, in no way implies that you should ... The Six Rules Of Copywriting And Design For Successful Ecommerce By : BILL HILTON What are the secrets of converting visitors into customers? Most ecommerce sites that struggle to convert suffer from the same half dozen minor problems. If the site is selling something that people want, at a price they're willing to pay, some simple copywriting or design adjustment can make a big difference. So here goes - the six things you must do to give your ecommerce site a chance: 1. Make sure it's obvious what the site is about. On your home page you need to sp... Top Tips To Create A Persuasive Sales Letter By : MoneyMadam How to create a good sales letter that sells your product if you are beginning to contemplate creating a product or ebook, or even a sales letter to pre-sell your affiliated program. You will need a quality sales letter to outpull the competition. Here I’ve including a step by step blueprint that you can follow. 1.Create Hope Tons of people out there are looking for "hope" every day. People buys diet ebooks are hoping that they will be as slimming as the super models o... Sizzle Your Ebook Titles to Sell More By : Earma Brown To sell more ebooks, you must create sizzling titles designed to hook your potential readers. One of the most important skills to develop as a marketer of your ebook is the skill of creating attention-grabbing titles... 8 Ways to Write a Winner Book Fast p1 By : Earma Brown The faster you finish writing your book the sooner you profit! How To Test Your Sales Copy By : Vincent Murphy You’ve got a website and it’s selling some copies of your product. You want to sell more, but how do you properly test the changes you make in order for you to know how you are improving your sales? Internet Marketers talk a lot about testing your sales copy and your website, but very few talk in detail about the methodology of this testing. It is very easy to get confused and undo the changes that were increasing sales! I remember when I was at school in my chemistry c... The Most Powerful Word In Marketing By : Bob Serling It isn't "free". It isn't "you". It isn't anything you might imagine. So what the heck is the most powerful word in marketing? Because what I'm about to reveal to you is so important, I want to ask you to do something a bit out of the ordinary to set the stage. Whether you're sitting or standing, lift your right foot off the ground about two inches and hold it there for a count of three. Did you do this? If not, I really want you to take a few seconds to do it... A Comprehensive Guide for Beginners to SEO Content Writing By : Ana Mendoza Copywriting has again transcended from its usual form and practices into the new internet era; Copywriting as utilized by the Professional SEO business is also known as Internet Content Writing, Web Content Writing, amongst other terms. Profit Boosters Copywriting Checklist By : Mike Pavlish You can use this copywriting checklist when you are copywriting - or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting. Before writing: 1. Study the company and the product/service being sold thoroughly so you have all the information you will need. 2. Research the prospects and the market to determine what benefits the prospect wants ... How to Write a Salesletter Easily By : Krzysztof Sroka If you want to sell something on the internet you might need to write a salesletter. A salesletter is a one page website which tells people about your product, and why they should buy it. What You Need To Know Before Hiring A Copywriter By : Gray Rollins The right copywriter can help you take your business to the next level. If you are putting together text based marketing material including a web site, a brochure, an advertisement, or a direct marketing appeal letter, a copywriter who knows the business of selling can really give you a leg up on the competition. However, working with a copywriter can do your business venture more harm than good if you make a hiring mistake and end up with the wrong writer for your purposes, ... Long Copy Sucks And Other Heresies By : James Brausch I recently finished a massive study of profitable and unprofitable sites. The average length of the profitable site's sales letter was 1.8 pages. The average length of the unprofitable site's sales letter was 2 pages. Shorter ad copy was more profitable on average than long copy. Of course that is heresy. Many, many famous copywriters swear by long copy. Still… the study was valid and it is a fact… known profitable sites had shorter copy than known less profitable sites... Tag Line Calisthenics By : Marcia Yudkin A terrific tag line sets you apart from other businesses and provides a memorable and appealing reason to choose your firm over other options. The tag line should trail your company name like a shadow everywhere - in ads, on your web site, on business cards and in on-hold telephone messages, to name a few places. Before assessing your own tag line, warm up by looking at a category of Yellow Pages ads or flip through your local business paper. First, you'll undoubtedly noti... Make Money With Writing Books on Spirituality and Self Help: 10 Great Reasons To Become An Author Today By : Arielle Ford As a publicist for New York Times Best Selling Authors, like Deepak Chopra, I know the benefits of becoming an author. You've dreamt of becoming an author along with thinking of title ideas. You told your friends and loved ones you wanted to write a book. All you need to do now is make it happen. Watch Your Language: The Effective Sales Letter By : Arnold Stockard What's the most important instrument for building a successful online business? A. Homepage, B. Advertising, C. Email, D. Search Engine Ranking? Answer: All are important, but none is as important as language. And since the Web is primarily a medium based on written language -- as opposed to audio and video -- if your Website does not communicate your written message well in whatever language your target audience employs, you will fail. It is puzzling to go to a site that ... Article Writing: How to Write a Laser Speech Summary By : Jeff Herring Do you know how so many article summaries are dull and boring. Well in this article you will discover tips and tools for writing a compelling summary that will pull the reader right into your article. Are You Content With Your E-Book Content? Five Improvements That Will Hook Your Readers By : Dina Giolitto Planning to offer free e-books to your email subscriber list? Here are five ways to be sure that e-book gets saved to their desktop as opposed to getting tossed into the Recycle Bin. 12- Copywriting Tips To Make Your Advertising More Powerful... By : Thom Reece Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these proven tips...

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