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Articles in Home | Advertising | Copy

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  • 3 Reasons Why The Copy You Hate Will Bring Profits You Love  By : Cathy Goodwin
    Every copywriter's nightmare. We write beautiful copy for a client, who takes one look and says, "You can't be serious! This is too sales-y...or too simple...or too different..."

    And I'm reminded of the days, many years ago, when I volunteered as a Pet Adoption Counselor with the San Francisco SPCA. Looking back, I must have been training for what I do now. I had lots of enthusiasm. People often teased, “You’re selling cats!” Sure enough, many visitors went up with a crate...
  • Ad Copy Sparklers – 10 Ways to Spark Interest in Your Customers  By : Marie Gervacio
    Add a little sparkle to your ad copy and increase your sales.
  • Are You Content With Your Headlines? 5 Ways to Beef Up Your Article Title for Maximum Clickability  By : Dina Giolitto
    You clicked on this article, and now you're diving right in for a hearty read. Why'd you do that? Because I sucked you in with my "direct markety" headline. Now, before you go running away in defiance of being manipulated, know that this is a trick you can use on YOUR articles to get other people to read them and hear what you have to say. Here are Five Sneaky Maneuvers you can pull to stand out in the article crowd, get noticed and keep those clicks coming.
  • How To Create an Offer Your Buyers Will Love  By : Jinger Jarrett
    Writing sales letters is an art. If you want to write effective sales letters to promote your products and services, then you need to remember these tips.
  • How To Increase Response To Your Marketing Efforts by 30% to 100%... Instantly...Using Testimonials  By : Thom Reece
    Among the variety of techniques available to you as a marketer, there is one that is virtually guaranteed to increase your business...testimonials !
  • How to Write a Successful Online Advertisement  By : Bruce A. Tucker
    Here are some tips to help you write an affective online advertisement that, when done properly, should get you some good results.
  • Search Engine Optimization Tips  By :
    Believe it or not, building a site that is search engine friendly can be a very simple procedure. Hopefully these tips will help you create a search engine friendly website suitable for your online business.
  • SEO: How to Rank No. 1 in Google  By :
    In this article I have put together the five most important things you have to follow in order to rank well in the different search engines.
  • Testimonials: A Marketer’s Best Friend  By : Rene Graeber
    Testimonials are a great way to build consumer confidence in your product. Hearing from other people who have purchased the product and are satisfied with the results goes a long way toward making sales. Testimonials can range from short blurbs (a sentence or two, or a paragraph) to letter-length endorsements. The blurbs are great for interspersing with the text of your autoresponder messages; longer testimonials are excellent for posting on your web site.

    How do you get t...
  • Top 10 Website Copywriting Secrets  By : Mike Pavlish
    Successful website copywriting is very different than traditional copywriting.

    Based on what actually works best --and does not work-- from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line.

    1 What’s in it for me? Why should I believe you? What do you want me to do and why should I?

    Answer these questions immediately. The...
 
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