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Articles in Home | Marketing For Non-profits | Cause Related Marketing

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Two Tools to Spread the Word for Your Good Cause By : Eric Eckl If you want to raise environmental awareness, advance gay rights, challenge racism, or promote any other good cause, then you need to work with the news media. Here are two tools to help you do that. Strategic Philanthropy By : Paul Lemberg Strategic philanthropy is a unique and powerful way to combine your company's marketing goals with a your desire to increase the well-being of mankind. We call it strategic philanthropy. Two of the more popular names are cause -related marketing or community partnering. No matter what you call it, strategic philanthropy is a positioning that connects your company with a not-for-profit organization or cause. In this way, while you are being helpful and working for the commo...

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