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Articles in Home | Trade Show Marketing | Booth Staff & Training

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Avoid Booth Staff Duds: Thirteen Essential Questions You Have To Ask By : Susan Booth staff selection is the single most important factor in your exhibiting success. More than graphics, signage, literature, giveaways, or any other variable, it is the people you put on the show floor that influence visitor’s opinion of your organization. Back To School Supplies By : Susan Friedmann Like students, autumn is the busiest time of year for exhibitors. To do well booth staffers need to be prepared. It's time to do a little shopping! Booth staffers need a set of supplies. Here's what is required for tradeshow back to school: Booth Staff Superstars By : Linda Musgrove, the TradeShow Teacher In this lesson we will be covering how to turn your booth staff into superstars; from how to select the most qualified staffers to training them for booth duty. Did you know that your booth staff plays one of the most important roles in forming an opinion about your company in the minds of attendees? No matter how well you organized everything else, your booth staff, their behavior and their techniques will be the single biggest factor in making the show a success or a failure. By The Rocket's Red Glare: What Fireworks Displays Can Teach Us About Tradeshows By : Susan Friedmann Fireworks are not an everyday event. Yet, even in this small window of opportunity exists the potential for profitability. There's something about them -- the noise, the color, the pyrotechnic glory -- that resonates with crowds. This basic technology has been wowing spectators for a very long time, by presenting the same products and services in a way that's new and exciting. Dirty Little Secrets: Five Things Trade Show Attendees Don't Want You To Know By : Susan Look at the show floor. Check out the attendees. They look ordinary enough -- but they have secrets for successful selling. Dirty little secrets that they'd never tell anyone, not even under duress. These secrets are strong unifying factors influencing buying decisions. If you, as a smart and savvy trade show exhibitor, tailor your exhibit accordingly, you'll come away with higher sales every time. Eight Easy to Apply Networking Strategy Steps By : Linda Musgrove, the TradeShow Teacher Who’s interested in learning how to rapidly grow their business? How about increasing revenue? Networking is one of those arts that are often overlooked, yet it is a great, cheap and easy way to find new prospects, partners and vendors. Events without a hitch By : Anders Boulanger How to avoid glitches and make your events come off without a hitch. Helpful tips to make your event great. Niche Marketplace Demands Exhibitor Efficiency By : Susan A. Friedmann Niche marketplace stands for tailoring some or all of the product line to meet the needs and desires of a specific target audience. Making the most of your limited resources to promote a wide range of niched goods and services is crucial. The trend toward niche markets necessitates some changes in how you exhibit. No Brainers: 27 Low or No-Cost Ways to Improve Your Next Tradeshow By : Susan Friedmann There are lots of ways to improve your team's performance at tradeshows- It’s difficult to even count the myriad ways, what’s not difficult is to realize that some of these improvement methods come with hefty price tags. Don't despair. Here are 27 low or no cost ways to improve your next tradeshow. Show Me the Money: Maximizing Tradeshow ROI By : Susan What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. To truly benefit from all the hard work what went into exhibiting, must ensure that appropriate follow-up activities take place. That's Entertainment: Adding Some Show Biz to Your Tradeshow Exhibit By : Susan Friedmann Entertainment can make tradeshow exhibits more memorable. It helps exhibitors to get attendees talking after the show. Get to know, what entertainment options can motivate visitors who may have had no previous intention of visiting your booth, decide that they definitely have to stop by.

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