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Attorney marketing: Traditional Vs Internet By : David T. There is no question about your clientele reach using Internet attorney marketing strategies being longer than utilizing standard means. Using the Internet, anyone in the world could be aware of your expertise in your chosen niche. Law Firm Internet Marketing An Executive Summary Using The Q&A Format – Part IV By : Henry Harlow You mentioned “marketing packages”. How much should I be spending on a marketing budget on my website in law firm Internet marketing. This is an “it depends” question. It depends on your particular market place (are you in Peoria or Manhattan), your competitors (your keyword competitors I mean) and how fast you want to see results (slow build of traffic or faster build of traffic) with your law firm Internet marketing. I can say this definitely – don’t buy an Internet mark... Law Firm Internet Marketing An Executive Summary Using The Q&A Format – Part III By : Henry Harlow Shouldn’t the vendor I select for law firm Internet marketing have built lawyer websites before? No. In fact some of these types of vendors that tell you how dozens, hundreds or thousands of lawyers have bought websites from them are probably the most expensive options in the marketplace for law firm Internet marketing with not nearly as much value delivered compared to what you can get from other vendors at a lower price. Remember that some of those “high end” vendors hav... Law Firm Internet Marketing An Executive Summary Using The Q&A Format – Part II By : Henry Harlow You mentioned “…your page ranking.” What is page ranking and how do I get my pages ranked in law firm Internet marketing? You don’t have to do anything to get your web pages ranked in law firm Internet marketing. It happens when the search engines send their spiders out to read your site. Google Page Rank is the standard on the Internet for success since 47% of the people on the Internet go to Google to do their searching and the other major search engines (Yahoo and MSN) ... Law Firm Internet Marketing An Executive Summary Using The Q&A Format – Part I By : Henry Harlow What do I need to know first about law firm Internet marketing? “In modern business, it is not the crook who is feared most, it is the honest man who doesn’t know what he is doing.” Pablo Casals There are tons of vendors out there who want to sell you websites and law firm Internet marketing services. Most are honest people who simply don’t know what they are doing. In many cases, they are attempting to sell you something that is overpriced and that won’t produce you an... Lawyer Marketing – How You Create Breakthrough Success By : Henry Harlow Lawyer marketing and the “manager’s mantra” go together. Never heard the manager’s mantra? The “manager’s mantra” is an important variable in successful legal marketing. The manager’s mantra is “If you can’t measure it, you can’t manage it.” Well, that is nice Henry and how will that help me? Most attorneys have some sort of referral network (if only a small one) however; attorneys really don’t know how to manage their lawyer marketing so that their referral network expand... Legal Marketing – How To Get Top Dollar For Your Services By : Henry Harlow What are people thinking (psychographics) when they are “shopping” for a lawyer? What if you are viewed as cheap? What if you are viewed as expensive? How can you address both of these ways of thinking and still get top dollar? What do you say when “the money” objection comes up? These questions and more are addressed in this article. Legal marketing success for you can reside in your knowing the psychographics of your market. One key area of law marketing psychographics i... Marketing For Law Firms Via Attorney-Client Matching Services - Part II By : Henry Harlow What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise? The answers to these questions was begun in Part 1 which focused on the facts of this marketing for law firms vehicle. This article, Part II, gives you "the rest of ... Marketing For Law Firms Via Attorney-Client Matching Services - Part I By : Henry Harlow What are these new attorney-client matching services? Who are the players? What do they cost? What is the risk to me? What is the return for me? What is the buzz on them? Are they ethical as marketing for law firms? Will they save me money and are they for me? Will they get me clients I would not have otherwise? In part one of this article we will look in depth at a relatively new wrinkle in marketing for law firms known as “attorney-client matching services”. Part one fo... Law Firm Marketing And The "I Hate Selling” Syndrome By : Henry Harlow Do you hate selling? Should you hate selling? What does “selling” mean anyway? How does hating selling impact your client service and revenue? If you decide to learn to love selling (or love it now) how would you go about developing that love anyway? Law firm marketing and the “hating part” in the title depends on what you mean by selling don’t you think? After all many people think the word “sell” is a four-letter word. If you mean the kind of traditional selling we find ... Law Firm Marketing – Increasing Your Revenue By Grading Clients By : Henry Harlow Law firm marketing is comprised of many different elements. The analysis of your firm in law practice management can be complex, however, lets begin with a key success variable – your current client base. Managing your client base is the most important aspect of your law firm marketing efforts. I suggest you begin with grading your clients. The ABCD Solution In looking at your client base for law firm marketing purposes, you can use a time-tested method of analysis. Thi... Attorney Marketing – Boosting Revenues With No Added Costs By : Henry Harlow Attorney marketing can encompass a number of areas. You might have a media campaign; direct mail, educational marketing, PR, Internet or you might focus your legal marketing on building a referral network. Whatever your attorney marketing approaches, you can focus, assure and enhance your positive results with an effective weekly planning meeting and appropriate delegation. If you start out attorney marketing without any sort of direction or plan, it is also likely you wil...

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