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Making Brand Promises: 5 Steps to an Optimized Customer Experience & Record Breaking Profits By : Scott Glatstein Customers encounter your brand in numerous ways: products, packaging, price, marketing, sales personnel, etc. Each of these contacts or touchpoints molds the customer’s impression of the brand. Some of these touchpoints are obvious, like product performance, and 1-on-1 customer interactions. Other touchpoints like the product manual, monthly statements or post-sales support, may be subtler in their brand affects. Business Strategy Execution: 4 Reasons Why Your Company’s Strategy Isn’t Working By : Scott Glatstein There are many different value-creation strategies your company can follow to marketplace success. Perhaps your organization’s differentiating strategy is: Little Known Effective Web Site Promotion Techniques By : sjparticles A number of unconventional highly effective web promotion techniques are available to those who can get creative. The principle advantage with unconventional or guerilla-marketing techniques is the fact that they often cost less money but require more thought. Yet the rewards can be huge. When To Hire A Pro For Your Marketing And When To Do It Yourself By : Brandt Stohr If you’re just beginning your small business marketing, the choice between paying to hire a professional to do your small business marketing is a hard one. You probably feel compelled to do everything yourself. Not only will that save you from paying someone else’s fees, but you’ll also have more control. But to be successful in your small business marketing you have to be forward thinking. Doing your own small business marketing today may hurt you in the long run, even if... Avoiding A Failure to Communicate By : Craig Harrison Communication skills do not require a graduate degree, just some common sense, a bit of homework and a better understanding of the role communication plays. It can open many doors, both within and beyond the workplace.

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