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Articles in Home | Copywriting | Aida Formula

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  • Marketing: The Right Way To Use Benefits Now  By : Lisa Packer
    It’s no secret that direct response rates have fallen in recent years – be it in the mail or anywhere else. Nor is the reason why all that surprising: people are simply inundated with advertising. They see hundreds – in some cases thousands – of marketing messages a day.

    So what’s a person to do when he runs into five hundred people a day, and every one of them have eyes for his wallet? He’s going to resist them. He’s going to start learning some of their tricks to better ...
 
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