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Articles in Home | Copywriting | A-b Split Testing

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  • Split Testing Sucks And Other Heresies  By : James Brausch
    Split testing is what marketing is all about; right? Wrong! There is a much better way to get the answer to 95% of the kinds of questions you might consider split testing. Let’s step through it.

    First of all, you must decide your desired outcome. Is it profitability? Is it search engine ranking? Is it more traffic? Is it more inbound links?

    Once you have decided your desired outcome, you must find a way that OTHER PEOPLE’S sites can be measured for that outcome.

    That...
 
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