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Writing A Business Plan What Makes A Good One By : Honit Writing a business plan can be a lot of hard work or it can be great fun. An effective plan can help your company to greatness. A poor one can lead you out of business. No plan is like asking to fail before you even start. Measure Marketing Actions: How Well Are Your Advertising Methods Working? By : Sam Miller The capability of determining how effective are the activities involved in marketing and to prove that value to the bottom line of the company is more important than ever before for professionals in the field of marketing. Marketing personnel must be able to place quantification markers on the effectiveness of existing programs and to trace and judge the return on the investment made in marketing over a period of time in order to be able to document that the budgets for the ... B2B Marketing Accountability: 5 Ways To Prove Your B2B Marketing Efforts Are Paying Off By : Mac McIntosh How to show that the money and resources invested in the company's business-to-business marketing activities are really paying off? It is surprisingly easy to prove that B2B marketing is contributing to your company's bottom line. Here's how. Two Factors Guarantee Success By : James Brausch I’m a big proponent of statistical analysis. You also know that I believe in “taking action”. The combination of taking action and using good data to guide decisions are the two most important keys to success… in anything you do in life. It's that simple. Do you employ those keys to success? My observation is that most people approach business….or their life like they are playing the party game, “Hit the Pinata”. You know, the game where a blind folded, stick wiel... Avoiding Marketing Money Pits By : Amy Dube Is your business bombarded by sales and other marketing professionals telling you that the products or services they are offering are in the best interest of effective and cost reducing methods to market your organization? Finding your way through the maze of offers, opportunities and avoiding potential money pits highlights the importance for all businesses regardless of size to have a strategic marketing plan that is implemented and followed. The Fallacy Of Return On Investment In Marketing By : Jim Estill Return on investment in marketing cannot be measured accurately. Do you buy a Coke because it is on the billboard; because you saw the ad on television; because you saw the Coke truck; or because the Coke machine is convenient? Was it the ad this month or last? Or was it the ad you saw when you were 10? Or is it the fond memories you have of drinking Coke? Or the nice logo? The answer is – you probably don’t know exactly why you buy the Coke at the particular time that ...

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