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Franchisees: Tired Of Wasting Your Marketing Dollars? By : Direct Mail Postcards: a Direct Path to Amazing on Investment (ROI) Return. What's the fastest, simplest and cheapest way to promote just about any franchise? Direct mail. Or more accurately, Postcards. Results of direct mail marketing vary from business to business but the principle holds true and always works: if you send out enough promotion, you will make sales and maximize your marketing ROI. When it comes to marketing ROI, you have to realize that Return On Inv... How To Use Direct Response Card Decks As A Market Research Tool And Sales Lead Generator... By : Thom Reece Market research and lead generation specialists have discovered a new tool which enables them to quickly identify target market cells, measure buyer acceptance, test new product or service concepts quickly and inexpensively and survey market characteristics...the Direct Response Card Deck.