help! my google adwords quality scores are poor

By: Josh Prizer

If you are like many advertisers lately, you may have been seeing your AdWords quality scores listed as "poor" or been given the old "Inactive for Search" slap from Google. Your once vibrant, effective pay per click account is slowly getting picked apart.

Why the vanishing keyword act? There could be multiple reasons. Is your ad copy not in sync with your keywords? Are your keywords too general? Are your ad groups over-sized and not tight enough? These problems might be only the tip of the iceberg.

So, how can you impress the Google Adwords algorithm and be a frontrunner in the PPC field while keeping your ad spend down? The answer isn't a quick fix. You more than likely need to prepare yourself for a marathon rather than a sprint. However, victory is sweeter at the finish line.

The client accounts we see at our pay per click managment company almost always have to be overhauled. Google Adwords has changed -- those old account structures are no longer as effective as they once were and you need to adjust as well.

Look at your account. Are there a couple campaigns, with a few ad groups in them and tons of keywords in each ad group? Chances are you aren't as tightly targeted and relevant as you need to be for those searching on your keywords.

Your ad quality scores will go up if your ads are finely tuned. You want to develop your account, campaigns and ad groups with this in mind if you want to stay ahead of the curve with Google.

Another powerful way to throttle up Quality Scores is simple, but the difficulty lies in the execution -- daily split testing. With consistent, daily monitoring and testing of your ppc ad copy, you'll see your click through rates and Quality Scores rise. The key is to do this continually.

You can't afford to neglect your investment in PPC advertising. Competition and changing Quality algorithms from search engines dictate that you continuously fine tune and improve your campaigns. Don't just look at it once and forget about it.

Make the effort! A successful pay per click program needs a knowledgeable manager whether it be yourself or you hire out. If your man hours are just not there, look to a pay per click management company. Don't short change yourself when it comes to the energy you put into PPC. Unattended keywords can drain on your funds on a daily basis, so don't delay!

Josh Prizer is a Senior Account Executive and AdWords Expert for Zero Company Performance Marketing, a ppc management company. Check out his site to learn more on how to improve your PPC ad campaigns and performance.

Article Source: http://www.marketingarticlelibrary.com

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