Your Website, Helping Or Killing Sells?

Owning a website is easy in todays template driven world. The fact is that, all a user really has to do is add the proper words to the website template of their choice and put it online. Then there are the custom jobs that you run into during your daily web surfing. You know the ones great graphics, and awesome multimedia presentations. Even these have the exact same need for text adaptation to accomplish the desired goal.

Listen, while, templates can perfect a websites arrangement and graphics, the fact is that text is what makes the sell, causes the desire to register, makes the point, is searched for by web surfers, allows your website to be found by search engines, and retains the visitors attention once they arrive.

So, it would make great sense that every effort would be given to perfect the text of ones website as well as the graphical layout. Despite all of the other features that technology has afforded users online, try to imagine what the worldwide web would be without text. It would basically be useless as text is truly the work-horse handling the lions share of communications online.

At the risk of being redundant, when your website is visited by web surfers, 80% of what keeps them there are the words they encounter, it tells them what your site is about and what you want them to know. Sure, there are exceptions to this rule, like video sites and photo sites but those make up such a small portion of the available online content. Text is king. Text errors need to be treated like villains that come to steal your money. They should be hunted down and eliminated.

When I say that textual errors should be eliminated, some would conclude that the only problem that I am referring to is misspelled words, but that is just the tip of the iceberg. Lack of clarity through poor grammar, poor punctuation, broken links, and various typographical errors can steal more than just your visitors respect and trust for you. It can steal many of your sells.

Imagine, if you will, the last time that you were doing your job and someone approached you and asked something that you knew must be part of your responsibility, but you could not determine what they needed because their communication skills were flawed. In that scenario, you must have patience and listen to figure it out because it is your job and your paycheck on the line. That is frustrating.

Listen very carefully. Web surfers have no such obligation to figure it out. In fact, if you are trying to sell your product to them, you are essentially saying, hey, I am going to frustrate the heck out of you, and I want you to pay for it. This is not a good marketing move.

You see, when a website is riddled with these seemingly subtle errors, many website visitors instantly and subconsciously turn into a faultfinder. They notice everything that is wrong with the website and some leave immediately. While others will stay long enough to decipher what you intended to say, they will then leave to make a purchase with someone else that they deem to be professional.

A website alone doesnt sell products. A websites clarity about the great item for sale sells products. Clarity, Clarity, Clarity.

Since the introduction of the template website era, websites are going live faster and faster. This quick turn around often exacerbates the lack of clarity problem as website owners dont use the necessary time to test their textual content for clarity and flow prior to the site being introduced to the public.

Combine this with the fact that most websites belong to individuals with limited funds, and you run into a dilemma. Most of the money they have will need to go into marketing efforts for the website. So, paying someone to proof read and correct the website doesnt fit in the budget.

That why services from websites like TypoBounty dot com puts the proofreading and advertising together to provide website owners with a powerful tool for achieving the perfect website. Users get both for a fraction of the costs usually associated with this benefit.

TypoBounty dot com allows website owners to place a small bounty/cash reward on types of errors they want eliminated. The offer of cash rewards draws web surfers to the web properties and causes them to stay longer, read all of he content and catch the full impact of the website owners sales pitch. Add to this, that it can be done for less than 10 bucks per month and the service becomes invaluable to website owners with limited funds and those that just want to clean up their web properties, while gaining large amounts of web traffic

The seemingly free environment of the internet lulls unsuspecting business men and women into a false sense of security when it comes to providing content to web surfers. Large businesses got to be large by doing it right. Smaller businesses are getting killed by this misconception and will continue to be out performed by their competition without a careful approach toward website perfection. In todays competitive business culture, thatll do, just wont do.

The author, John Reed, has 15 years business experience and has had the opportunity to use and review multiple strategies for website promotion. You can read more about avoiding the money trap of marketing at www.cheap-online-advertising.com

Article Source: http://www.marketingarticlelibrary.com

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