Video Advertising Is Another Form Of Targeted Visitors

By: Michael Silverton

Did you know the human the mind thinks in pictures? Try it for yourself, think of the phrase right now for example web traffic, what do you think of?

Maybe a picture of the last site you visited with an article on getting a heap more web visitors, or maybe you see a picture of your empty bank account that you know will only get filled once you get a stream of visitors.

The point of all this is you do not think of a word or phrase as a word/phrase but instead you see an image of your interpretation of that word or phrase in your head.

In many respects the human mind is like a video player than can play movies anytime you want.

Doesn't it then make sense to produce content that will resonate better with your visitors? Pictures and better still videos will do just that.

A picture, or a video is often the first thing a human eye will look at when opening a page on the internet, and even more so if the image is of a human face. Try it yourself. Open a web page containing text and a picture or a video and "watch" where your eyes go.

Entire websites have popped up,thousands of them in fact that are dedicated to sharing video and images and they are some of the most web traffic of any websites on the internet. Why? People absolutely love watching videos and looking at pictures.

Isn't it time you started making a major investment on video for your websites?

Now any video you create should offer relevant and practical any useful information to the viewer, and should be targeted to their needs. If you just promote yourself, then you are likely to be very disappointed with the results. Remember people love watching Channel WIIFM (What's In It For Me) !

A video can be an incredibly powerful word of mouth "vote" because it can give the visitor the "proof" that the product works, as well as demonstrating potentially useful information relating to the product.

Just take a look at TV advertisements if you are ever looking for ideas on video content. With the high cost of advertising on TV, you can bet that the formats of ads are tested and proven winners (guaranteed to "convert" as many of their watchers as possible).

For example, many TV advertisements cover a format like listed below.

1. Identify the problem in the viewers mind.

2. "Offer" a solution to the problem.

3. Introduce some other people who "love" the product (testimonials).

4. Introduce discounted price.

5. Introduce scarcity (can only buy for a limited time, etc).

6. Introduce a few bonus items (2 for the price of 1, order in next 15 mins to get this great bonus, etc).

It should be no surprise if you look at the list above to come to the conclusion that many internet marketing launches follow the EXACT same model. I am hoping that if you now realize this, it may get you to spend a little more time researching the product before "buying the One Time Offer". Because you know this information you can not get "sucked in" to the buying process.

I would recommend that if you are trying to "sell" in your video that you cover a similar format using the AIDA formula. AIDA stands for Attention, Interest, Desire, Action.

So the first part of the video should "excite" your prospect just by seeing it, so a or a snappy picture or something to get to the heart of the problem immediately is a great start.

Once you have their initial Attention you have to convert this into genuine Interest. How is your product going to really benefit your prospect? Will it make their life better? Remember prospects buy on Benefits (what it's going to do for them) and not Features, so target Benefits here.

Ok, Attention and Benefits are sorted out, it's time to move them to want your offerings.. Badly! This is Desire, Make the offer irresistible. Perhaps some cool extra bonuses, you really want to make it a "no brainer" for them to purchase. An iron clad guarantee is also good at this point.

Finally, the last but by no means least step is Action. You can build up Attention, Interest, and Desire, but your paypal account is not going to increase until you get them to take Action.

Actually ask your prospect to buy, or leave their email, or visit the website, or anything you are attempting to get them to do. Be very specific and let them know exactly what you want them to do. This step is something many marketers leave out, so make sure you not forget to add this.

Be sure that your video marketing info focuses on the benefits your prospect will get. Just create the video from a prospects point of view and address the problems, interests, desires, and of course the solution and you will be almost guaranteed to get a great response from your video.