Tracking Your Emails & Improving Your Click Through Rates

By: Brick Marketing

Click throughs are the point of the email marketing campaign right. The first step to getting a click thru is to get the email opened. Setting up your email correctly can get the email opened more quickly and thoroughly read. Getting emails opened and read will establish a trust level with your readers that will prompt them to click on the ads and links in your emails. Hence they will be lead from your email to your website and hopefully to the sale.

Online publishing is much like traditional publishing in one aspect, headlines are important. they need to be short, and catchy and this includes the very first headline that your readers will see your subject line. Make it relevant, make it catchy and make it lead the reader to open that email. There are some words that you do not want to use in your subject line they include FREE, GUARANTEED, Make Money Fast, and Limited Offer, not only will they turn off the reader but they are also trigger words for the spam filters and more likely your reader won’t open it because they will never see it.

Next consider the from field, if you are well-known person, trusted expert in your industry, for example some reputable Internet consultant and you are the only person that is involved in creation and publishing of the newsletter put your name in From field. If several people are involved in that process and if it is a corporate newsletter, use your company name.

Clicks come once your email newsletter is opened. With good open rate you have finished only one part of the job. Now, your newsletter has to be well designed with appropriate content and concept, and most important, well targeted in order to have a decent click-thru ratio.

Click-Thru ratio is important, but it is not the most important. Just because many people click on your follow-up article or offer doesn’t mean that they will actually buy your software or service. In some cases, lower CTR can get you more sales than some good CTR. Think about that next time you start your email campaign.

Tracking your email marketing campaigns can be as complicated as building a 150 floor skyrise, or as simple as cracking an egg; and all points in between.

Your tracking method will depend a lot on how complicated you want to make it. If you use an email program chances are you will have built in tracking tools but they can be as difficult to read as a set of blue plans for the skyrise building. But quite honestly tracking your email campaigns can be simple.

One of the ways to track your ROI on email marketing campaign can be as simple as associating a specific product with your email marketing and tracking sales increases for that product. This is a simplified way to be sure but focus on that one product for a month, the rise in sales is going to be somewhat closely related to the emails that you are sending.

Another way that you can track email marketing efforts is to use a hyper link in your email that leads your readers to you home page, there ask them to fill out a short survey telling how they landed on the page. This is a very simple way to track your conversion from emails.

Finally you can embed a hyper link into the emails that direct readers to a specific landing page dedicated to the emails, this will tell you how many click throughs you receive as this page should not be linked to any of the other pages on your site.

Using any one of these methods will allow you to track to a certain extent your click through rates of your email marketing campaigns. Although they will not be completely scientific results, but they will give you an idea of your ROI. Bear in mind that email marketing like any marketing advertisement will take repeated touch to the reader to be successful, but with patience you can achieve success.

Email Marketing Journal is an Email Marketing Blog that discusses all aspects of marketing through email for the new and advanced reader. Questions about this blog, please call 877-295-0620.

Article Source: http://www.marketingarticlelibrary.com

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