The Silliest Way to Get Clients

My colleague reported a huge sales boom this week, which we celebrated. “How did you do that?” I asked.

“Oh, I marketed my program,” she said. “I’d been distracted for a long time by some tech issues and I finally got a chance to promote it again.”

Hey, that sounds familiar…

One of my clients just got a little burst of business. She did an event last month and, even though they hadn’t attended, several new clients were reminded of her and they called for appointments.

Similarly, I attended a networking event last week and came back with 5 leads to follow up on.

Time and again we’re reminded how effective it is to just …
Do some bl**dy marketing!!

(Silly, I know.) What exactly constitutes marketing?
Beginners: Message + Visibility + Intention + Habit
• Be clear on your marketing message – who you help, the problems you solve and what big benefits your clients get from you. Your message is so important that it is lesson number one in Attracting Ideal Clients.
• Get out and be seen! Whether in your local community or online, you have to get your message in front of your prospective clients. .
• Know why you’re doing what you’re doing; carry your intention consciously into each activity. For example “I intend to attract three Moms who are feeling stressed about their children and would benefit most from my services.”
• Build habits, or rituals, that you enjoy and will do regularly.
Advanced: Improve One + Add One

Often, established businesses struggle to keep up their marketing activities. Consumed by client projects, operations and, well, running a business, they sometimes get lazy in their marketing, or distracted away from their big revenue generators.

My solution lately – and it’s proving to be quite effective – is simply to improve one thing you’re already doing and add one new activity.
• Improve one: For example, if you’re blogging twice a month, blog weekly. If you offer a freebie when people sign up on your website, try a new one on a hotter topic.
• Add one: Then, do one thing you haven’t done, such as speaking engagements in your local area or connecting on LinkedIn.
One of my clients has been giving lead-generating free webinars that attract new clients. Improving the sign-up process has helped him follow up more effectively, and crafting a better offer has gotten him many more appointments with interested prospects. With that working well, he’s now able to try a new one for him.

At this point you may feel sceptical.

“Oh, please! I know I need to do more marketing, but it’s not like any of these ideas will help. Real marketing should be comprehensive and strategic, like a military campaign. It’s gotta change with the times!”

Well … that’s not what I’m finding. We doom ourselves by looking for overly ambitious, big ideas or magical new methods that will finally do the trick. There aren’t that many new methods. Social networking is just networking moved online. A website is just a mashup of your brochure and your office.

You can drink fancy shakes and take new and improved pills , but the truth is the boring old diet and exercise is how to lose weight. Same with message plus visibility; it gets you clients!

At this point you may feel overwhelmed.

I do too, sometimes. So, stop doing ONE thing that’s not a good use of your time. It could be a marketing tactic that isn’t working, a task you should be delegating or a time waster like reading news online.

At this point you may feel motivated. Hurray! Here are your action steps:
1. Review the two sections above to see if you need to work on your beginnings or the more advanced steps.
2. Schedule time on your calendar to work on getting those activities done. You may want to revisit your client attraction activities.
3. If you’ve fallen off the wagon, do something today - even sending a keep-in-touch email, placing a 5-minute phone call or writing a 300-word blog post. That will get the energy moving again.
4. Celebrate! You did something good by getting the word out. May abundant success follow!

Deborah Jackson (author of the fabulous new book Easy Marketing For Women) helps coaches, consultants, trainers, accountants, service professionals and small biz owners understand how positioning, brand and other key marketing strategies contribute to their success. To receive her gift, a special report and her marketing ezine, visit www.jaxon.com.au

Article Source: http://www.marketingarticlelibrary.com

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