The Role of Kindness in MLM and Network Marketing

If you believe that kindness is the same thing as weakness in the business world, then you have missed the boat on the whole intent of social media network marketing. It was that desire for interaction that drove the advancement of Facebook, Twitter and other social media venues. The basic fact is this: people choose to continue to interact with other people they find, nice, interesting and informative.

Attraction Marketing

You may point out that I advocate using Facebook, Twitter and YouTube for MLM lead generation. You may be thinking, how does that work? I have found that it all starts with Attraction Marketing, as taught by the king of MLM marketing, Mike Dillard. The goal is to have people search for you and your MLM opportunity instead of you searching for them. As Mike Dillard has often said; "Be the hunted not the hunter."

The standard definition of attraction marketing is the theory that you attract people to you rather than you chasing after them. This is the opposite of traditional "old school" marketing, where you sell a product or present your MLM opportunity at the time you approach others. The attraction marketing concept is that you brand yourself as a leader and people will contact you about your products, services and MLM opportunity you offer.

Clearly, it sounds impressive, but how do you do it? Mike Dillard explains. Experts are the go-to people. That is why you need to brand yourself as an expert in the network marketing industry. When you brand yourself an industry expert, you will acquire a following. As this following grows, all these people will become interested in other things from you and you will be perfectly set to make an amazing amount of money.

The Role of Kindness

Here is a quote from Plato that says it all: "Be kind, for everyone you meet is fighting a hard battle." Life is hard, that is true. So you can count on just about everyone you talk is facing a challenging day in one way or another, from your family and friends, to your employees, from your customers to prospects, even the strangers you meet or just your neighbor. Today's troubled economy makes it even more likely today than before.

Why is knowing others are fighting a hard battle important for you to understand as an entrepreneur or business owner? Simple - as I have already pointed out, people like to interact or do business with people they like and trust - but you need to also recognize that the greatest way to make that connection is by recognizing other's challenges and treating them with kindness and respect.

Think about the last "hard battle" kind of day you had. Did anyone treat you with a little extra kindness that day? Did anyone sense something was not quite right in your world and attempt to make your day a little better? Did anyone give you a smile that lifted your spirit or express thanks for your efforts or service? Think about how that made you feel - Think of how it lightened your load, put a little bounce back in your step or helped you face the next challenge of your day.

It is still one of the greatest business strategies ever created: Kill people with kindness. Again, it doesn't matter if it is an employee or customer - showing a little extra kindness can make all the difference in a relationship. Plato clearly understood what the challenges of the 21st century would be - so never underestimate the power of a little bit of kindness.

Kindness can lead to truly loyal employees, committed partners and life-time customers, especially when that person is facing a "hard battle" on any given day. When these relationships are forming over the internet, it is difficult to know what those battles may be for the person you are interacting with, just make that assumption that they have something. You will be someone people want to know when they can see you are a nice person just by what you say in a Facebook entry, a tweet or a YouTube video.

To be truly successful building your Network Marketing business, you need a powerful system that will train your down line. You want the right MLM tools and systems that teach people MLM lead generation, how to market, follow up with prospects, and enroll new distributors. It's amazing how a simple duplicable MLM system will get you on your way to financial freedom.

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