Sick Of Routine In Brochure Creation?

By: Colleen Davis

Brochures are probably one of the most effective marketing collaterals for business owners. Not only can they list and display all your products and services in one marketing medium, brochures are also great messengers when it comes to telling your company’s story.

Nevertheless, with so many people convinced of their success, so many business owners nowadays are actually asking for brochure printing jobs every time. Many business owners believe that they’re the best promoters if you need to boost your sales and profits.

But with everybody owning one or two brochures in their arsenal, there’s no way for you to stand out with another typical full color brochure. So if you’re sick of the same old brochure printing pieces for your marketing strategy, why not try a new method using a “marketing kit”. It may just be the new face of marketing that your business needs to boost further your sales and income.

So what does a “marketing kit” need?

1. Pocket Folder. This tool would the be one holding all your documents and files that would be included in your kit. It may be a bit expensive to print, but a pocket folder can help you look professional and efficient, with everything placed in one package.

2. Marketing Template. It’s similar to your letterhead as it has your logo, company name and contact information printed on it. But it’s different from your letterhead as it will serve as your base piece for the other pages of documents that will be included in your pocket folder.

3. Difference Page. This document explains why you are different. It states how your target clients can best benefit from your products or services as compared to your competition. Don’t state what you do actually, but tell your target readers how your benefits are unique from all the rest.

4. Services List. Provide a listing of all your products and services, as well as their descriptions and particular benefits. This is where you tell your readers what you actually do and what you can offer.

5. Case Studies/Testimonials. Provide a document that profiles your product as a solution to a particular problem of your target clients, as well as testimonials to confirm what you are promising. State the problem, your product as your solution, and then the result. Draw on experiences and cases that fit your business and the problem that is significant to your potential clients.

6. Your Story. Tell them your story. Everybody loves a story or two, especially when states in an open, truthful and entertaining manner.

When you need to update your marketing campaign, use your very own marketing kit and see how your target clients respond positively to your new strategy.