Registration Forms: How To Make Them Irresistible With Guarantees

By: Bill Flagg

You can attract more people to your event by giving your prospects a 100% money-back guarantee.

The Right Guarantee Will Attract More Registrants

Make signing up for your event risk-free. Prospects will have nothing to lose from signing up for your event if they can get their money back. Show prospects the high-level of confidence that you have in your event. Make them think "This must be good if they risk refunding my money." Show prospects that you are intent on serving them well. Your prospects will place more value on everything you say if you back it up.

What is the Risk of Offering a Guarantee?

In our experience, the increased attendance far outweighs the few individuals who might ask for refunds. It also provides you with valuable feedback to know what could be better at your event; and enables you to cut short any negative word-of-mouth that a dissatisfied attendee could cause. In total, it will decrease risk for future events.

How do I Publicize My Guarantee?

Put your unconditional money-back guarantee everywhere that you mention the price of your event. Put it in your marketing materials and throughout your registration. List it as one of the reasons to sign-up today. Put it in your refund policy as well as in your receipts and invoices.

What Should I Think About When Writing My Guarantee?

You can structure your guarantee in several ways. In some cases, providers guarantee participant satisfaction by the mid-morning break and the first day. In other instances, providers offer participants a lifetime money-back guarantee. Most providers offer a refund at the conclusion of the program. It is important to carefully word your guarantee in a way that presumes the attendee will be satisfied with the event.

Our Unconditional Guarantee

Over 98% of attendees recommend this program to others; we are equally convinced that you will be completely satisfied with the program. If for any reason you are dissatisfied, email us and we will credit you back for the entire amount...no hassles, no questions...guaranteed.