Promotional Products for Dads and Grads: Tips That Target Them Both

Promotional marketers often write about the enhanced impact of appropriately timing one’s advertising campaigns to correlate with events that occur in peoples’ everyday lives from the changing of the seasons to annual holidays. The increased impressions that’s result extend to marketing with promotional products as well, and as the calendar is quickly approaching the month of June – companies everywhere should be preparing for a targeted promotion for “Dads and Grads.” Father’s Day is celebrated annually on the third Sunday of June and the academic year for the majority of high schools and universities across the United States comes to a close in May or June, making the timing perfect to merge advertising efforts for the two occasions. But besides the temporal coincidence, the overlap of suitable promotional products for these two target demographics also merits a combined promotional products campaign for both audiences. This strategy can cut costs for businesses by allowing them to increase their purchase size, among other things. The following article will provide tips and promotional product suggestions for targeting both dads and grads at once.

Picture Frames as Promotional Products for Dads and Grads
A picture frame is one of those classic products – promotional or otherwise – that seems to fit any occasion, and moreover, any desired recipient, including Dads and Grads. Graduates often fill their frames with photos of friends and events from their college years capturing memories of a time they will be leaving behind. Dads, of course, fill their Father’s Day frames with photos of their children, so they can remember how special it is to be called a father. In terms of promotional products, picture frames often prove to be extremely beneficial for achieving maximum advertising exposure for a brand because they are items that recipients often prominently display – whether it be at their homes or at the office. There are a wide variety of picture frames available in today’s promotional products market so purchasers can choose the one that is best suited to reflect their company’s image and their recipients’ styles.

Technology as Promotional Products for Dads and Grads
We all know that today’s generation is generally pretty keen on the latest technological advancements from the newest generation of MP3 players to smart phones but fathers today are pretty tech savvy too, often investing in the latest tech tools whether it be for work or capturing precious moments of their children at play. Thus promotional products like electronics and computer accessories would make great gifts or giveaways for a Dads and Grads themed campaign. From web cams to desktop charging stations, offering such functional promotional products will show recipients that your company is current and in tune with what your clients are using, not to mention the fact that you will get significant adverting for your brand by giving such functional products that will actually get used. You can even combine the picture frame suggestion mentioned above and the technology idea by ordering digital photo frames for your recipients. If you are looking for something at lower price points but still in the realm of technology you can consider giving promotional products like laptop sleeves or other storage cases for electronic devices that tend to be less expensive than the actual devices themselves.

Bar Gifts as Promotional Products for Dads and Grads
In the United States, we often associate champagne and spirits with celebrating special occasions like holidays and measures of success. But instead of giving a bottle of nice wine or liquor to Dads out there for Father’s Day or Graduates (college graduates, that is) for Graduation, consider giving promotional products like custom printed wine stoppers or coaster sets. Bottles of alcohol are likely to be drank and disposed of soon after having been received. Bar gifts, on the other hand, can be kept, and thus used, for years to come providing long-lasting advertising potential for your brand. If you are still wanting to give an actual bottle of wine or liquor, you can order promotional wine totes customized with your company’s name and logo as an added gift that can last beyond the bottle. Cigar accessories like cedar-lined cigar cases or custom imprinted cigar torches would also be great promotional products appropriate for these occasions.

Jaime Weinstein is the Multimedia Team Lead at Pinnacle Promotions. She has written about a wide variety of promotional products and how to effectively utilize them as part of a marketing campaign. Visit Pinnacle Promotions online to browse a large selection of promotional products and learn more about using them to advertise your brand.

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