Prefatory & crucial tips for performing search engine optimization

Everybody wants his website in top search engines organic listing. Before you optimize any website you should be aware of some introductory optimization techniques.

1)Keyword Research

a) Effective keyword research
efficient keyword research is must for all Websites. Your sites should target right keyword, otherwise it strike to visitor rate and ultimatelyat last affect to SE ranking.

b)Example of effectual efficient keyword research
Suppose you have a Website that has info for car buyers about place, cost , company name, model number etc.

*So start from the basic and main theme i.e. buy car. Put the keyword in keyword tool and see the most popular keywords.

*Make the sheet of popular keywords related to your subject. E.g. Buy car, buy cars, information for car buyer. Etc.

*Make attempt to modify keyword research by watching out plural keywords. E.g. Car buyer, car buyers.

Hence these are the keywords about general topic of your site. Now move to page specific keyword research. It is more beneficial if you make separate keyword list for every webpage other than general subject keyword list. E.g. Believe you wrote an article for a webpage which has information about car showrooms in Texas. For that you should try to make keyword sheet of popular and specific “Texas showroom” related keywords.

c) Rearrange the keyword list
Now by the priority of keyword relevance, global and local monthly search volume, rearrange your keyword list.

2) Some free tools for keyword research

Google’s Keyword Selector Tool
Google keyword selector tool provide you to check out volume of keyword searched in Google search engine including global and local volume of searched keywords. You can also sort keyword results by relevance of keywords, competition etc.

Wordtracker
WordStream

3) Writing a keyword rich article.

When writing an article, good practice is to first write the articles naturally without stuffing keyword and then execute proper keyword stuffing on it. Extra keyword stuffing gives you penalty so be aware of that. Keyword stuffing should have proper percent of density. Normally maximum 6% density for each popular keyword in our sheet is a good practice. For better results keyword density should be between 2-6%.

4) Proper use of HTML tags

As each tag has its own importance, for better SEO you should follow some ethics. There are various tags like title, meta, Hx, bold or strong tag,alt image attribute etc. Many people do mistake that they do not write H1 heading tag. As it has much value there should be one h1 tag in every webpage. Do not write more than one h1 tag in a single page. There should be proper use of h2,h3,h4 tags. These tags can be used for subheadings. H1 has high importance and as number of Hx tag increases, its precedence decreases.

5) Avoid wrong keyword targeting

You cannot make fool to search engines. Now a day’s search engines algorithmic program is so optimized that, they go after your every aspect of site. So do not try any black hat technique , be clear and genuine. E.g. If your webpage is about finance and you are trying to target cricket theme by putting keywords in Meta tags, your may get penalty by search engine and may miss from organic listing.

6)Use of XML sitemap

XML sitemap is used for search engines use. It constitutes the information about urls present on your website, date of webpage modification, priority and change frequency. There are some tools which can be used for generating xml sitemap. See below link of free sitemap generator tool. So these are the introductory tips for better SEO.

See this is google sitemap generator Author is SEO manager of efuzone one of the best companies which provide web hosting in pakistan

Article Source: http://www.marketingarticlelibrary.com

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated