Lesser Known Search Engine Algorithm Hints

The net is a massive spiderweb of websites, information and resources. The organic search engines are really the only way the average person can even have a chance of finding the things they are looking for. Knowing how Google and Yahoo operate can bring you lots of traffic right to your website, if you can get a strong position on Page 1 for keywords with actual search volume. Let’s only look at Google, as they have an over 75% market share of all the total search activity out on the web.

Google is a huge institution, but don’t even think for a minute that thousands of people are sitting there indexing the Internet all day long. Every search engine is driven by algorithms – multi-layered formulas and equations that inspect, rate, categorize and sort content. No single employee at Google knows exactly how the overall top secret algorithm works. And to make matters worse, they adjust and tweak the algorithms every few months in response to webmasters trying to figure out and cheat at the search engine optimization game.

You can read a lot of articles and opinion about “what works” in Google. You don’t have the resources to hire a team of in-house “geeks” to work all day long in trying to trick Google. Put your time and money into conforming to Google, not trying to take advantage or fight them. You might “win” temporarily but you will get caught, and you will get bounced back far in the listings or delisted permanently. Here’s some tips.

1. Focus on the content of your website. Every search engine’s algorithms are built around content, content, content. There’s no way to cheat at content. Build and organize your content in a hierarchy that allows people to go through levels and levels of information. Google’s automatic website scanning tools are made to act just like a person reading. This means leaving no dead end links, no dead end pages, etc.

2. Flash is bad. Don’t use it if you can avoid it. You really don’t need it anymore, people don’t like it that much, and Google’s spyders really don’t react very well to it. And don’t listen to anyone who tells you Flash can be coded to be scannable by Google. All anyone can do is make Flash be slightly more readable, but why use Flash instead of nice, properly written HTML.

3. Update your content often. The search engines love fresh, updated content. Expand your content twice a week if you are using a blog structure. If your website does not have a blog, open up a free Wordpress blog and link it back into your website. Be sure you change content on your homepage also, as Google examines the homepage first before it looks further.

4. Only certain types of links from other websites are important anymore. Link farms, paid links in useless directories and automatic linking software have all been neutralized by Google and have no effect. High quality links, meaning links coming from relevant websites that have traffic hitting them, are really the only links with value today. The best links actually have traffic flowing through them to your website. Links of this type are extremely valuable in Google’s eyes.

You can set up your own website and blog with a domain name in really no time at all. It’s easy nowadays with a GoDaddy account, a free Wordpress blog account and with some help and tips. Proper search engine optimization is a whirlwind of details to be aware of and things to do. If you’d like some mentoring and assistance, we encourage you to reach out to us.

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