Lead Generation Secrets, LinkedIn 12 Step Guide to Generating Leads

By: Francois Baril

Using LinkedIn resources is a great way of generating leads but even seasoned businessmen sometimes scratch their heads once they get to LinkedIn. In my desire to provide marketers with well organized information on LinkedIn, I decided to suggest to my readers 12 lead generation secrets for working with LinkedIn as a lead generator.
Before I start, I would like to say a couple of thing about your general strategy in working with LinkedIn. Making your information and postings relevant for LinkedIn users, you will build not only trust in this resource but also in your product. The market is indeed huge and there are quite a few big groups of users who hypothetically would want to hear what you have to say. Thus, it should be your priority to find those who are interested and not to dump the info on everyone else just for the sake of numbers. The second rule is that of contacting those who are interested in hearing from you. Try to be personal with people and it will help you a lot in your business.
LinkedIn is one of the tools that I’m using and overtime I have gathered some useful suggestions and tips. Effective and simple, they are listed in the chronological order and can, thus, be used as a step-by-step guide for lead generation:

1. Start off by creating a great and accurate profile on LinkedIn. Take time to polish it and make it as perfect as possible.

2. There are many special interest groups on LinkedIn. Even though you might be tempted to join all of them to generate as many leads as you can at the time, it would be wiser to sift through the groups and find those that are the closest to your area of activity.

3. It would be equally helpful to study the groups that you have thus singled out. You can do it by looking at the postings and conversations. Group dynamics vary from group to group and you may well find a group that has over 20,000 members but where only a few are indeed active in discussions and postings. Look at recent discussions and analyze those. Group size is not the only important factor, it is equally vital to have activity in the group.

4. Join only those groups where your clients and potential clients gather. I suggest excluding at the outset the groups that are dominated by the postings on finding jobs.

5. When you join a group be personal and use your real name and not the name of your company etc. A personal touch will work wonders for your business.

6. If you want to build relationships and be trusted, post only comments that are informative and worth reading.

7. Another powerful tool for building trust in your expertise is answering posted questions. Look especially for questions that come from important people from the companies you are interested in. Show your diligence and ingenuity in answering such questions and you will sooner or later be heard.

8. Don’t just sell to the group – let them comment on what you have by starting a conversation and offering a link.

9. You might have general landing pages but giving a touch of exclusiveness will help you here. Develop some pages specifically for your LinkedIn clients. As dynamics and characteristics of different groups are different, you might want to send them to pages that have been customized for them and not to a standard landing page.

10. If you are familiar with Facebook’s AdWords than LinkedIn’s DirectAds will not be a totally new idea for you. It allows you to post advertisements to specifically selected sector of subscribers’ database.

11. Integrate LinkedIn into your marketing plan. Make a point of mentioning it in presentations, webinars and on your site.

12. And, of course, create you own groups. Having your own groups will give more control over the content and the kind of audience that joins it.

These lead generation secrets will help you use all the resources of LinkedIn to your best advantage.

Check out this Free webinar about LinkedIn Lead Generation Secrets If you are interested in learning more about how you can benefit from LinkedIn and create a solid number of good leads. Contact us at Online MLM Training Secrets

Article Source: http://www.marketingarticlelibrary.com

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